News Archives - Campaign Middle East https://campaignme.com/category/news/ Sat, 27 Jun 2026 07:17:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png News Archives - Campaign Middle East https://campaignme.com/category/news/ 32 32 Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions https://campaignme.com/cannes-lions-2026-winners-mena-campaigns-claims-20-lions/ Fri, 26 Jun 2026 23:04:01 +0000 https://campaignme.com/?p=123908 At the Cannes Lions International Festival of Creativity 2026, agencies from the MENA region have lifted a total of 20 Lions and FP7 McCANN MENAT has been crowned the MENA Network of the Year for claiming the most number of metal cats at the awards programme. The 20 Lions awarded to the region include 6 Silver Lions […]

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]]> As Cannes Lions 2026 draws to a close, leaders share warnings and offer guidance https://campaignme.com/as-cannes-lions-2026-draws-to-a-close-leaders-share-warnings-and-offer-guidance/ Fri, 26 Jun 2026 08:56:48 +0000 https://campaignme.com/?p=123895 On the fourth day of the Cannes Lions International Festival of Creativity, FP7 McCANN MENAT was crowned the MENA Network of the Year, after claiming  the most number of metals cats for the region. As it stands, the Middle East region has been awarded 17 Lions, including five Silver Lions and 12  Bronze Lions. Viewing the wins […]

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]]> Day 3 at Cannes Lions: 16 MENA wins and leaders say the quiet part out loud https://campaignme.com/day-3-at-cannes-lions-16-mena-wins-and-leaders-say-the-quiet-part-out-loud/ Thu, 25 Jun 2026 13:12:08 +0000 https://campaignme.com/?p=123830 Day 3 at the Cannes Lions International Festival of Creativity saw the Middle East region increase its tally of metal cats to 16, including five Silver Lions and 11  Bronze Lions. As it stands, viewing the wins by agency, FP7 McCANN MENAT has the highest number of wins from the region with a total of […]

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]]> ChatGPT latest updates improves consumer discovery and everyday workflows https://campaignme.com/chatgpt-latest-updates-improves-consumer-discovery-and-everyday-workflows/ Thu, 25 Jun 2026 09:45:34 +0000 https://campaignme.com/?p=123858 ChatGPT is updating GPT-5.5 Instant, their most-used model, has been refined to better understand user intent and is improving conversational quality. The updated model will be better at identifying the underlying goal behind users questions and carrying context across multiple turns. It will also follows complex instructions more reliably: when a request includes several constraints […]

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]]> AI platform updates you need to know from June 2026 https://campaignme.com/ai-platform-updates-you-need-to-know-from-june-2026/ Thu, 25 Jun 2026 09:17:10 +0000 https://campaignme.com/?p=123850 Campaign Middle East rounds up the latest AI platform updates from June. Meta: At Cannes Lions 2026, Meta announced new AI that include: an end-to-end creative solution that makes AI-enabled ad creation accessible to every marketer, unified creator partnership tools that turn authentic content into high-performing ads, and AI-enabled experiences that connect directly with customers.  […]

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]]> RAIYN launches to unite four MENA comms firms under one network https://campaignme.com/raiyn-launches-to-unite-four-mena-comms-firms-under-one-network/ Thu, 25 Jun 2026 09:06:13 +0000 https://campaignme.com/?p=123845 RAIYN, a new trust-led communications network bringing together four of the region’s specialist communications firms under a single structure, has launched in Dubai. Unveiled at the Museum of the Future by CARMA founder and CEO Mazen Nahawi, the network combines Brazen MENA, Cicero & Bernay, Salient Communication Group and SOCIALEYEZ in what it describes as […]

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]]> Pinterest summer trend report 2026 reveals new consumer insights https://campaignme.com/pinterest-summer-trend-report-2026-reveals-new-consumer-insights/ Thu, 25 Jun 2026 05:00:07 +0000 https://campaignme.com/?p=123779 This summer, sports isn’t just the main event – it’s a new canvas for personal style shaping how users dress, socialise and express themselves. Pinterest’s Summer 2026 Trend Report, in collaboration with Levi’s®, shows how sports is becoming a broader cultural language. Based off the search results of over 600 million monthly active users worldwide […]

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]]> Pinterest unveils new AI tools for marketers https://campaignme.com/pinterest-unveils-new-ai-tools-for-marketers/ Wed, 24 Jun 2026 23:00:05 +0000 https://campaignme.com/?p=123848 AI is reshaping how people search and decide, moving the industry past the search-and-click model toward a conversational and generative future. Ahead of Cannes Lions, Pinterest rolled out a new set of AI ad tools focused on three things marketers care about right now: performance, workflow efficiency, and interoperability. “The future of discovery won’t be […]

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]]> Grand Millennium Hotel Dubai launches an AI influencer, Zaya https://campaignme.com/grand-millennium-hotel-dubai-launches-an-ai-influencer-zaya/ Wed, 24 Jun 2026 15:58:55 +0000 https://campaignme.com/?p=123817 Grand Millennium Hotel Dubai has made history as the first hotel in Dubai to launch its own AI influencer. Her name is Zaya, and she is unlike anything the city’s hospitality scene has seen before. Not a chatbot, not a virtual assistant, not an algorithm answering queries – Zaya is a fully realised AI persona […]

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]]> X announces three new features on its platform https://campaignme.com/x-announces-three-new-features-on-its-platform/ Wed, 24 Jun 2026 15:42:58 +0000 https://campaignme.com/?p=123808 X has announced updates to its new Ads Manager platform which is making advertising on the platform simpler and more accessible for businesses of all sizes. “We’re leveling the playing field for all businesses to advertise on X by making advanced measurement simpler, faster, and more intelligent,” said Monique Pintarelli, Head of Global Advertising at […]

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