News Archives - Campaign Middle East https://campaignme.com/category/news/ Fri, 17 Jul 2026 08:11:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png News Archives - Campaign Middle East https://campaignme.com/category/news/ 32 32 MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm https://campaignme.com/mkv-digital-expands-into-saudi-arabia-with-asia-ali-and-waqas-ali-at-the-helm/ Fri, 17 Jul 2026 08:11:28 +0000 https://campaignme.com/?p=124881 Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build […]

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]]> GP Inc launches Aurum Advisory to help businesses commercialise first-party data https://campaignme.com/gp-inc-launches-aurum-advisory-to-help-businesses-commercialise-first-party-data/ Fri, 17 Jul 2026 07:58:38 +0000 https://campaignme.com/?p=124878 GP Inc has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Co-founded by Rahul Nagpal, Chairman of GP Inc, and Sohail Nawaz, MBE, Aurum will work with retailers and other consumer-facing businesses across the GCC to develop retail media and data monetisation opportunities. Retail media […]

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]]> Brazen MENA expands into Asia Pacific, appoints Angeline Tan as GM https://campaignme.com/brazen-mena-expands-into-asia-pacific-appoints-angeline-tan-as-gm/ Fri, 17 Jul 2026 07:34:16 +0000 https://campaignme.com/?p=124874 Brazen MENA, which is ranked among the 100 Best PR Agencies in the World, has officially launched in the Asia Pacific region, with offices in Singapore and Kuala Lumpur, and the appointment of Angeline Tan as General Manager, APAC. Tan brings 19 years of experience across integrated communications, brand reputation and business growth in Asia […]

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]]> FAST picks ByteDance’s Regional HR Leader as People & Culture Head https://campaignme.com/fast-appoints-bytedances-regional-hr-leader-as-head-of-people-and-culture/ Fri, 17 Jul 2026 07:20:08 +0000 https://campaignme.com/?p=124869 FAST, a Dubai-headquartered marketing technology group, has appointment of Hashim Mahmood as Head of People and Culture. His remit covers the group’s human teams and the 180 AI agents now working alongside them. FAST runs 180 AI agents across its companies. The agents carry the work that was holding growth back, and the group is […]

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]]> SRMG Media Solutions integrates TikTok advertising into media portfolio https://campaignme.com/srmg-media-solutions-integrates-tiktok-advertising-into-media-portfolio/ Tue, 14 Jul 2026 12:58:40 +0000 https://campaignme.com/?p=124695 SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has entered into a new commercial agreement with TikTok that enables advertisers to access TikTok advertising solutions alongside its media portfolio through a single commercial relationship. As an official  TikTok Advertising Sales Partner in Saudi Arabia, SMS will market, […]

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]]> First wave of judges revealed: Agency of The Year Middle East https://campaignme.com/first-wave-of-judges-revealed-agency-of-the-year-middle-east-2026/ Tue, 14 Jul 2026 12:20:36 +0000 https://campaignme.com/?p=124614 Campaign’s Agency of The Year Middle East has revealed the first additions to its highly esteemed jury for its 2026 awards. This first wave of ten judges have been selected for their seniority, cross-sector expertise and sharp understanding of the media, advertising, marketing and communications industries. These marketers have built brands, led strategy, and navigated […]

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]]> Saudia Airlines launches first advertising campaign on Pinterest https://campaignme.com/saudia-airlines-launches-first-advertising-campaign-on-pinterest/ Tue, 14 Jul 2026 12:10:16 +0000 https://campaignme.com/?p=124442 The travel journey is no longer defined by a single touchpoint; it is a highly personalised experience that begins long before takeoff. When Saudia Airlines set out to showcase its premium travel experiences and services they wanted a highly engaged audience. The kind who browse online for inspiration, wanderlust and planning when it comes to […]

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]]> DORCO SLEEK launches ‘Flex Your Edge’ anthem with DJ Bliss https://campaignme.com/dorco-sleek-launches-flex-your-edge-anthem-with-dj-bliss/ Tue, 14 Jul 2026 11:49:46 +0000 https://campaignme.com/?p=124687 The UAE is a market where culture moves fast and consumer expectations move faster. Standing out requires more than a good product — it requires the right voice. For DORCO SLEEK, that voice is DJ Bliss. As the brand’s ambassador, the homegrown Emirati DJ and entertainer brings authenticity, relatability, and a personal brand that resonates […]

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]]> ADBWC, Publicis Groupe Middle East bring back Ra’idah for women-led SMEs https://campaignme.com/adbwc-publicis-groupe-middle-east-bring-back-raidah-for-women-led-smes/ Tue, 14 Jul 2026 07:38:04 +0000 https://campaignme.com/?p=124606 The Abu Dhabi Businesswomen Council (ADBWC), in partnership with Publicis Groupe Middle East, is bringing back Ra’idah for its second edition, scheduled to take place in September 2026, to advance women-led small and medium enterprises (SMEs) in the Emirate of Abu Dhabi, while creating new pathways for capability building, business growth, and long-term economic contribution. […]

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]]> ONE Group acquires a stake in BYSELECT https://campaignme.com/one-group-acquires-a-stake-in-byselect/ Mon, 13 Jul 2026 07:46:12 +0000 https://campaignme.com/?p=124552 ONE Group has acquired a stake in BYSELECT, the experiential strategy agency founded by Yasmine Badri, marking the continued expansion of its multi-brand ecosystem dedicated to the future of brand experience. Backed by YKONE, the transaction includes growth funding and a new shareholding structure, while BYSELECT continues to operate under its founder’s leadership. The move […]

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