Media Archives - Campaign Middle East

Campaign Middle East 40 Over 40 2026: Maya Tayara, iProspect

Shantelle Nagarajan — Wed, 15 Jul 2026 08:36:24 +0000

Maya Tayara, Managing Director, iProspect has been recognised on Campaign Middle East’s 40 Over 40, which honours leaders who have shaped the regional brand and marketing industry over the past 15 years and more. This is not a ranking. It is the first edition of an annual platform created to spotlight senior industry figures aged 40 and […]

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Why ‘share of view’ is the new metric defining DOOH success

Ishwari Khatu — Wed, 15 Jul 2026 08:07:28 +0000

For decades, marketing executives and media planners have obsessed over share of voice. Traditionally, share of voice served as the ultimate proxy for market share of reached audiences through communication, making it the holy grail of brand awareness and market influence. But as the media landscape fragments and digital ad fatigue sets in, the conversation […]

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SRMG Media Solutions integrates TikTok advertising into media portfolio

Anup Oommen — Tue, 14 Jul 2026 12:58:40 +0000

SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has entered into a new commercial agreement with TikTok that enables advertisers to access TikTok advertising solutions alongside its media portfolio through a single commercial relationship. As an official TikTok Advertising Sales Partner in Saudi Arabia, SMS will market, […]

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Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Anup Oommen — Tue, 14 Jul 2026 12:22:42 +0000

On World Refugee Day, Annahar, Lebanon’s oldest newspaper, partnered with the United Nations High Commissioner for Refugees (UNHCR), to launch “The Displaced Edition”. By disrupting the newspaper’s structure and moving pages around, the edition transformed the act of reading into a reflection of a nation experiencing severe displacement. The concept for the fund-raising edition was […]

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First wave of judges revealed: Agency of The Year Middle East

Shantelle Nagarajan — Tue, 14 Jul 2026 12:20:36 +0000

Campaign’s Agency of The Year Middle East has revealed the first additions to its highly esteemed jury for its 2026 awards. This first wave of ten judges have been selected for their seniority, cross-sector expertise and sharp understanding of the media, advertising, marketing and communications industries. These marketers have built brands, led strategy, and navigated […]

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Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

Anup Oommen — Tue, 14 Jul 2026 12:15:07 +0000

Audi Abu Dhabi Ali & Sons, in partnership with C2 Comms, has revealed a social-first campaign that launched the new Audi Q3 by making a familiar name feel newly desirable. Rather than positioning the Q3 model as a familiar entry-point that people think they know, the campaign took a sharper, more progressive route where the […]

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McDonald’s KSA, Them Again campaign reaches 26 million with Jujutsu Kaisen collab

Anup Oommen — Tue, 14 Jul 2026 12:10:36 +0000

McDonald’s Saudi Arabia has revealed the success of its nationwide campaign, launched in partnership with independent creative and branding agency Them Again, marking a collaboration with global anime phenomenon Jujutsu Kaisen as one of the most culturally driven campaigns in the Kingdom’s quick-service restaurant sector to date. Timed to coincide with the global release of […]

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Gaming is more than play

Shantelle Nagarajan — Tue, 14 Jul 2026 12:00:32 +0000

There was a time when gaming was easy to categorise. It was classified under entertainment and often spoken about in the same breath as leisure, youth culture and screen time. That definition no longer reflects what is happening across the GCC region. Today, gaming is not only something audiences consume; it is where they socialise, […]

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Dubai’s World Sports Advertising delivers OOH campaign for SAP

Anup Oommen — Tue, 14 Jul 2026 08:15:46 +0000

Dubai’s World Sports Advertising has revealed details about the OOH campaign that it delivered for SAP, an Official Team Partner of the Mercedes-AMG PETRONAS Formula One Team, which capitalised on the team’s strong momentum during the 2026 Miami Grand Prix weekend. The objective of the campaign was to extend the brand’s presence beyond the circuit […]

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Beyond tourism: building global destination brands

Shantelle Nagarajan — Tue, 14 Jul 2026 06:58:35 +0000

Across the Middle East, destinations are no longer competing solely for tourists. They are competing for attention, relevance, investment, talent and a place in the global conversation. Tourism remains an important objective, but destination branding today is increasingly about shaping perceptions, strengthening cultural identity and creating long-term economic value. Saudi Arabia provides the strongest example […]

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