Media Archives - Campaign Middle East https://campaignme.com/category/media/ Thu, 11 Jun 2026 15:28:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Media Archives - Campaign Middle East https://campaignme.com/category/media/ 32 32 A marketer’s confession (updated): Why AI is making me ditch the entire agency model https://campaignme.com/a-marketers-confession-updated-why-ai-is-making-me-ditch-the-entire-agency-model/ Thu, 11 Jun 2026 14:23:29 +0000 https://campaignme.com/?p=123291 Last June, I wrote a piece on artificial intelligence (AI) that caused what can only be described as a collective aneurysm in the creative industry. Ad people. Copywriters. Creative directors. Agency founders. They all came for me with a level of fury usually reserved for people who put pineapple on pizza. It sparked a number […]

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]]> MCP: Your best media strategist that doesn’t sleep and doesn’t burn out https://campaignme.com/mcp-your-best-media-strategist-that-doesnt-sleep-and-doesnt-burn-out/ Thu, 11 Jun 2026 11:13:55 +0000 https://campaignme.com/?p=123251 Model Context Protocol (MCP) hasn’t made it into many boardroom conversations yet. That’s exactly the problem. While most marketing leaders are still debating whether to add AI to their workflow, a quieter shift is already underway. AI agents are beginning to talk to each other — reading live campaign data, querying audience platforms, logging decisions […]

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]]> TBWA\RAAD’s BETA event explores AI, commerce and the future of marketing https://campaignme.com/tbwaraads-beta-event-explores-ai-commerce-and-the-future-of-marketing/ Thu, 11 Jun 2026 09:00:45 +0000 https://campaignme.com/?p=123282 TBWA\RAAD hosted the inaugural edition of BETA, an innovation event series designed to cut through the AI noise and equip brand leaders with the frameworks, tools, and thinking they need to compete in a rapidly shifting marketing landscape. The half-day gathering brought together CMOs, CEOs, and senior marketers from across the region alongside speakers from […]

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]]> Ooredoo Palestine picks Adpro& Group as creative and media partner https://campaignme.com/ooredoo-palestine-picks-adpro-group-as-creative-and-media-partner/ Thu, 11 Jun 2026 07:45:25 +0000 https://campaignme.com/?p=123248 Adpro& Group and Adpro& OMD have been appointed as the integrated creative, social and media agency partners for Ooredoo Palestine, following a competitive pitch process with agencies from across the Middle East, marking the beginning of a new chapter for one of the region’s most ambitious telecom brands. Under the new partnership, Adpro& and Adpro& […]

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]]> Dani Richa steps back to Non-Executive Chairman role at IMPACT BBDO https://campaignme.com/dani-richa-transitions-to-non-executive-chairman-role-at-impact-bbdo/ Thu, 11 Jun 2026 07:00:33 +0000 https://campaignme.com/?p=123241 Dani Richa will transition to Non-Executive Chairman from his previous role as Group Chairman and CEO of IMPACT BBDO, supporting the agency’s long-term strategic direction and continuing to champion its creative legacy across the region. As part of this transition, IMPACT BBDO will align more closely with Omnicom Advertising’s connected regional and global structure, giving clients […]

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]]> 13BRAVE Media expands into the GCC with performance-driven media for high-growth brands https://campaignme.com/13brave-media-expands-into-the-gcc-with-performance-driven-media-for-high-growth-brands/ Thu, 11 Jun 2026 06:45:19 +0000 https://campaignme.com/?p=123255 13BRAVE Media, an independent media planning and buying agency in Turkey, has officially launched its GCC operations, bringing its proven growth-focused media model to ambitious brands across the MENA region. 13BRAVE has built a reputation for delivering measurable business impact through strategic media investment, performance-led planning, and commercially driven campaigns. The agency measures success by […]

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]]> Which football superstars will be on beIN SPORTS broadcasts for FIFA World Cup 2026? https://campaignme.com/which-football-superstars-will-be-on-bein-sports-broadcasts-for-fifa-world-cup-2026/ Wed, 10 Jun 2026 09:53:50 +0000 https://campaignme.com/?p=123191 beIN SPORTS, one of the world’s leading sports broadcasters, has unveiled a star-studded line-up of on-screen talent for its coverage of the FIFA World Cup 2026 in the Middle East and North Africa (MENA). As the official broadcaster of the global showpiece across 24 MENA territories, beIN SPORTS is bringing together a team of more […]

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]]> Burson appoints Jonty Summers as Head of Corporate Affairs in Dubai https://campaignme.com/burson-appoints-jonty-summers-as-head-of-corporate-affairs-in-dubai/ Wed, 10 Jun 2026 09:16:44 +0000 https://campaignme.com/?p=123188 Burson, a global communications agency purpose-built to create value for its clients through reputation, has revealed that Jonty Summers will join the agency as Head of Corporate Affairs in Dubai at the end of June. “We are thrilled to welcome a leader of Jonty’s caliber to our team,” said Fouad Bou Mansour, CEO, MENAT, Burson. […]

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]]> We Are Social promotes Aurelien Fonteneau to MD in Dubai https://campaignme.com/we-are-social-promotes-aurelien-fonteneau-to-managing-director-in-dubai/ Wed, 10 Jun 2026 07:49:09 +0000 https://campaignme.com/?p=123173 We Are Social, a global socially-led creative agency, has promoted Aurelien Fonteneau to the role of Managing Director of its Dubai office. In his new remit, Fonteneau will focus on developing the agency’s client base across the Middle East and Africa (MEA), helping brands shift from traditional to  social-first marketing models. He will leverage We […]

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]]> Coca-Cola and Rahma Riad release Middle East football anthem for FIFA World Cup https://campaignme.com/coca-cola-and-rahma-riad-release-middle-east-football-anthem-ahead-of-fifa-world-cup/ Wed, 10 Jun 2026 07:10:07 +0000 https://campaignme.com/?p=123169 Acclaimed artist Rahma Riad has dropped a new anthem celebrating the passion and pride of football fans across the Middle East ahead of the FIFA World Cup 2026, the world’s biggest football tournament this summer. The song called ‘First Among the Best’, has been recorded in collaboration with Coca-Cola, an official FIFA World Cup 2026™ […]

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