Digital Archives - Campaign Middle East https://campaignme.com/category/digital/ Tue, 07 Jul 2026 06:28:00 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Digital Archives - Campaign Middle East https://campaignme.com/category/digital/ 32 32 Women For Change, Edelman reveal rollout of Cannes Lions-winning The Unburied Casket https://campaignme.com/women-for-change-edelman-reveal-rollout-of-cannes-lions-winning-the-unburied-casket-campaign/ Tue, 07 Jul 2026 05:16:03 +0000 https://campaignme.com/?p=124251 Women for Change, a civil society non-profit organisation and advocacy movement, in partnership with Edelman, has revealed details about The Unburied Casket campaign, which recently won a Silver Lion – Glass: Lion for Change and a Bronze Lion – PR  at the Cannes Lions International Festival of Creativity 2026. The campaign was created to address South […]

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]]> Novo Nordisk, Lama Jouni, Saatchi & Saatchi reframe weight transformation conversation https://campaignme.com/novo-nordisk-lama-jouni-saatchi-saatchi-reframe-weight-transformation-conversation/ Tue, 07 Jul 2026 05:00:27 +0000 https://campaignme.com/?p=124259 Novo Nordisk has unveiled The Live Lighter Collection™, a campaign that turns the clothes people set aside after significant weight loss into a celebration of how far they’ve come. Created by Saatchi & Saatchi Health under the brand’s Live Lighter™ platform, and developed in partnership with influencer and designer Lama Jouni, the work explores a […]

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]]> RAY: Dubai’s first dedicated advertising school launches with line-up of leaders https://campaignme.com/dubais-first-dedicated-ad-school-ray-set-to-launch-with-strong-line-up-of-industry-leaders/ Tue, 07 Jul 2026 04:00:51 +0000 https://campaignme.com/?p=124236 Dubai is set to get its first dedicated advertising school with the launch of RAY, a new creative education platform designed for emerging talent and working professionals in the region’s marketing and communications industry.. Co-founded by Santiago Cuesta and Rimma Krasavina, the school will open in September 2026 with its first course, “Creative Excellence”, which […]

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]]> Snap, AR Lab’s The Extra Time Studio turns football moments into creative in hours https://campaignme.com/snap-ar-labs-the-extra-time-studio-turns-football-moments-into-creative-in-hours/ Tue, 07 Jul 2026 03:30:08 +0000 https://campaignme.com/?p=124256 Snap and AR Lab have launch of The Extra Time Studio, a new AI-powered creative studio designed to help brands participate in live football conversations as they unfold. As football fans across the world tune in to the tournament, conversations are unfolding in real time on Snap, where friends come together to share reactions, discuss […]

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]]> Rethinking the GCC commerce stack when Conversational AI does what superapps promised https://campaignme.com/rethinking-the-gcc-commerce-stack-when-conversational-ai-does-what-superapps-promised/ Tue, 07 Jul 2026 02:30:03 +0000 https://campaignme.com/?p=124267 Ask any marketer in the GCC what one of the biggest trends they were hearing about five years ago, and most would give you the same answer: superapps. Not as a vague aspiration, but as a near-certainty. The logic was sound, the regional appetite was real, and the blueprint was sitting right there. WeChat had […]

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]]> TOD by bein, talabat campaign reaches 214 million people across key MENA markets https://campaignme.com/tod-by-bein-talabat-campaign-reaches-214-million-people-across-key-mena-markets/ Fri, 03 Jul 2026 07:46:35 +0000 https://campaignme.com/?p=124182 TOD by beIN and talabat have revealed the success of their recent campaign, with details shared following a brief ceremony between senior representatives from both organisations at the beIN headquarters in Doha. Through the campaign, talabat pro customers were extended access to FIFA World Cup 2026™ coverage via TOD by beIN, the tournament’s official streaming […]

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]]> du launches FIFA World Cup predictions game with brand-new BYD Ti 7 up for grabs https://campaignme.com/du-launches-fifa-world-cup-predictions-game-with-brand-new-byd-ti-7-up-for-grabs/ Fri, 03 Jul 2026 07:28:46 +0000 https://campaignme.com/?p=124178 du has launched a multi-channel campaign in partnership with Al-Futtaim BYD, designed to transform the way football fans engage with the UAE telecom brand during the FIFA World Cup 2026 tournament season. The campaign combines a gamified match prediction experience exclusively on the du App along with immersive in-store VR activations at selected du retail […]

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]]> Mashreq, Majid Al Futtaim, Microsoft among The Marketing Society GCC Awards shortlists https://campaignme.com/mashreq-majid-al-futtaim-dct-abu-dhabi-red-sea-global-among-the-marketing-society-gcc-awards-shortlists/ Fri, 03 Jul 2026 07:03:52 +0000 https://campaignme.com/?p=124195 Mashreq Bank, Majid Al Futtaim, Red Sea Global, Microsoft, HSBC, Miral, Carrefour, Mercedes-Benz, PwC, du, Department of Culture and Tourism Abu Dhabi, Checkout.com and M42 are among the organisations shortlisted for the 2026 The Marketing Society GCC Awards. Launched in the UAE in 2023, The Marketing Society GCC Awards have quickly established themselves as one […]

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]]> Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals https://campaignme.com/majid-al-futtaims-sava-reveals-sava-squad-to-show-dominance-over-category-rivals/ Fri, 03 Jul 2026 07:00:43 +0000 https://campaignme.com/?p=124189 Majid Al Futtaim‘s SAVA has⁠ ⁠recently released AI-generated films as it continues to build brand awareness and consideration as the first Emirati-owned value supermarket with 13 stores now open across the Emirates and more openings on the way this year. The campaign films feature 3 characters that form the SAVA Squad: Baguette who steps into […]

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]]> Critical truths every healthcare CEO must comprehend about marketing and communications https://campaignme.com/critical-truths-every-healthcare-ceo-must-apprehend-about-marketing-and-communications/ Fri, 03 Jul 2026 06:55:47 +0000 https://campaignme.com/?p=124175 Across more than two decades in healthcare communications and marketing at leading medical institutions —including more than eleven years in C-suite leadership roles — I’ve observed a recurring challenge in the market: while some healthcare organisations truly understand and embrace the strategic value of marketing and communications, many still fail to give it the consistent […]

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