Creative Archives - Campaign Middle East https://campaignme.com/category/creative/ Fri, 03 Jul 2026 09:09:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Creative Archives - Campaign Middle East https://campaignme.com/category/creative/ 32 32 TOD by bein, talabat campaign reaches 214 million people across key MENA markets https://campaignme.com/tod-by-bein-talabat-campaign-reaches-214-million-people-across-key-mena-markets/ Fri, 03 Jul 2026 07:46:35 +0000 https://campaignme.com/?p=124182 TOD by beIN and talabat have revealed the success of their recent campaign, with details shared following a brief ceremony between senior representatives from both organisations at the beIN headquarters in Doha. Through the campaign, talabat pro customers were extended access to FIFA World Cup 2026™ coverage via TOD by beIN, the tournament’s official streaming […]

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]]> du launches FIFA World Cup predictions game with brand-new BYD Ti 7 up for grabs https://campaignme.com/du-launches-fifa-world-cup-predictions-game-with-brand-new-byd-ti-7-up-for-grabs/ Fri, 03 Jul 2026 07:28:46 +0000 https://campaignme.com/?p=124178 du has launched a multi-channel campaign in partnership with Al-Futtaim BYD, designed to transform the way football fans engage with the UAE telecom brand during the FIFA World Cup 2026 tournament season. The campaign combines a gamified match prediction experience exclusively on the du App along with immersive in-store VR activations at selected du retail […]

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]]> Mashreq, Majid Al Futtaim, Microsoft among The Marketing Society GCC Awards shortlists https://campaignme.com/mashreq-majid-al-futtaim-dct-abu-dhabi-red-sea-global-among-the-marketing-society-gcc-awards-shortlists/ Fri, 03 Jul 2026 07:03:52 +0000 https://campaignme.com/?p=124195 Mashreq Bank, Majid Al Futtaim, Red Sea Global, Microsoft, HSBC, Miral, Carrefour, Mercedes-Benz, PwC, du, Department of Culture and Tourism Abu Dhabi, Checkout.com and M42 are among the organisations shortlisted for the 2026 The Marketing Society GCC Awards. Launched in the UAE in 2023, The Marketing Society GCC Awards have quickly established themselves as one […]

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]]> Majid Al Futtaim’s SAVA reveals SAVA Squad to show dominance over category rivals https://campaignme.com/majid-al-futtaims-sava-reveals-sava-squad-to-show-dominance-over-category-rivals/ Fri, 03 Jul 2026 07:00:43 +0000 https://campaignme.com/?p=124189 Majid Al Futtaim‘s SAVA has⁠ ⁠recently released AI-generated films as it continues to build brand awareness and consideration as the first Emirati-owned value supermarket with 13 stores now open across the Emirates and more openings on the way this year. The campaign films feature 3 characters that form the SAVA Squad: Baguette who steps into […]

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]]> Critical truths every healthcare CEO must comprehend about marketing and communications https://campaignme.com/critical-truths-every-healthcare-ceo-must-apprehend-about-marketing-and-communications/ Fri, 03 Jul 2026 06:55:47 +0000 https://campaignme.com/?p=124175 Across more than two decades in healthcare communications and marketing at leading medical institutions —including more than eleven years in C-suite leadership roles — I’ve observed a recurring challenge in the market: while some healthcare organisations truly understand and embrace the strategic value of marketing and communications, many still fail to give it the consistent […]

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]]> Orange Egypt, Tarek Nour Advertising reflect Egypt’s cautious World Cup optimism https://campaignme.com/orange-egypt-tarek-nour-advertising-reflect-egypts-cautious-optimism-at-fifa-world-cup/ Fri, 03 Jul 2026 06:53:33 +0000 https://campaignme.com/?p=124107 When Tarek Nour Advertising sat down to build Orange Egypt’s FIFA World Cup 2026 campaign, the first decision was also the most important: resist the obvious. The traditional playbook for football advertising is well-worn and filled with bold promises, championship imagery, the nation united behind a guaranteed victory. It works for AFCON, where Egyptian fans […]

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]]> C-Suite Round Table at Cannes: The beauty of thought leadership – when done right https://campaignme.com/c-suite-round-table-at-cannes-the-beauty-of-thought-leadership-when-done-right/ Thu, 02 Jul 2026 14:37:48 +0000 https://campaignme.com/?p=123926 Thought leadership seems to have become one of the industry’s biggest go-to reputation plays. But does it live up to its purpose of provoking thought and action? Is it becoming synonymous with generic content marketing in a world where every senior leader has a point of view, every brand wants authority and every platform has […]

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]]> Maheerah Programme set to return for its fourth year at Athar Festival 2026 https://campaignme.com/maheerah-programme-set-to-return-for-its-fourth-year-at-athar-festival-2026/ Thu, 02 Jul 2026 14:36:25 +0000 https://campaignme.com/?p=124150 Athar – Saudi Festival of Creativity, the Kingdom’s largest gathering of the creative marketing industry, has announced the return of the Maheerah Programme for its fourth edition, inviting applications for its 2026 cycle. Powered by Publicis Groupe Middle East, the programme is dedicated to supporting high-performing, mid-career women in the industry through mentorship, professional development, […]

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]]> G42’s Inception rebrands to Inception42 https://campaignme.com/g42s-inception-rebrands-to-inception42/ Thu, 02 Jul 2026 14:32:34 +0000 https://campaignme.com/?p=124105 Inception, a G42 company, has rebranded to Inception42, with a refreshed identity that marks its strategic shift from a research institute to a sovereign agentic AI deployer. The rebrand reflects a broader evolution in ambition; positioning Inception42 at the forefront of agentic AI systems designed to operate within highly regulated environments where data sovereignty, security, […]

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]]> Free webinar: How to win at Agency of The Year Middle East 2026 https://campaignme.com/free-webinar-how-to-win-at-agency-of-the-year-middle-east-2026/ Thu, 02 Jul 2026 13:58:08 +0000 https://campaignme.com/?p=124144 On Thursday, July 9, Campaign Middle East, will host a private-access awards clinic to help brands and agencies within the region sharpen their submissions for the upcoming Agency of The Year Middle 2026 awards. The free, interactive webinar is designed to help agencies maximise their chances of success at the awards with a detailed presentation […]

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