Advertising Archives - Campaign Middle East

Podcast: MarkApp’s Sotiris Oikonomou on contextual ads, CTV and data ownership

Anup Oommen — Mon, 29 Jun 2026 06:49:47 +0000

The cookie debate has become one of the industry’s longest-running weather reports. Every few months, the clouds gather, someone predicts a storm, and the market responds with a mix of urgency and hesitation: some run towards contextual advertising in the rain, others stay under the shrinking shelters of third-party cookies, while many stand somewhere in […]

The post Podcast: MarkApp’s Sotiris Oikonomou on contextual ads, CTV and data ownership appeared first on Campaign Middle East.

Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions

Anup Oommen — Fri, 26 Jun 2026 23:04:01 +0000

At the Cannes Lions International Festival of Creativity 2026, agencies from the MENA region have lifted a total of 20 Lions and FP7 McCANN MENAT has been crowned the MENA Network of the Year for claiming the most number of metal cats at the awards programme. The 20 Lions awarded to the region include 6 Silver Lions […]

The post Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions appeared first on Campaign Middle East.

As Cannes Lions 2026 draws to a close, leaders share warnings and offer guidance

Anup Oommen — Fri, 26 Jun 2026 08:56:48 +0000

On the fourth day of the Cannes Lions International Festival of Creativity, FP7 McCANN MENAT was crowned the MENA Network of the Year, after claiming the most number of metals cats for the region. As it stands, the Middle East region has been awarded 17 Lions, including five Silver Lions and 12 Bronze Lions. Viewing the wins […]

The post As Cannes Lions 2026 draws to a close, leaders share warnings and offer guidance appeared first on Campaign Middle East.

Day 3 at Cannes Lions: 16 MENA wins and leaders say the quiet part out loud

Anup Oommen — Thu, 25 Jun 2026 13:12:08 +0000

Day 3 at the Cannes Lions International Festival of Creativity saw the Middle East region increase its tally of metal cats to 16, including five Silver Lions and 11 Bronze Lions. As it stands, viewing the wins by agency, FP7 McCANN MENAT has the highest number of wins from the region with a total of […]

The post Day 3 at Cannes Lions: 16 MENA wins and leaders say the quiet part out loud appeared first on Campaign Middle East.

Why perceived value matters more than discount value

Ishwari Khatu — Thu, 25 Jun 2026 12:15:48 +0000

After nearly a decade working across CRM and loyalty strategy for a large portfolio of retail brands across multiple markets, one pattern has become increasingly clear to me: customers do not respond to offers only based on financial value. They respond to how that value is framed, timed and experienced. A 20 per cent discount […]

The post Why perceived value matters more than discount value appeared first on Campaign Middle East.

When the world stops spending, the brave ones win

Shantelle Nagarajan — Wed, 24 Jun 2026 12:41:07 +0000

Every time a crisis hits, a recession, a regional conflict, a pandemic, an economic shock, the same reflex plays out on spending across boardrooms in Dubai, Riyadh, Cairo, and everywhere else. Someone says: “Let’s pause the marketing budget.” It feels rational. It feels responsible. It is, in almost every measurable way, the wrong call. I […]

The post When the world stops spending, the brave ones win appeared first on Campaign Middle East.

Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign

Shantelle Nagarajan — Wed, 24 Jun 2026 09:53:21 +0000

To kickstart the countdown to the FIFA World Cup 2026, Lay’s has brought the global tournament closer to fans in Saudi Arabia, honoring the matchday traditions and shared moments that unite supporters during one of the world’s biggest football events. As the official snack partner of the FIFA World Cup 2026, Lay’s has introduced opportunities […]

The post Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign appeared first on Campaign Middle East.

MENA marketers invited to shape IAB retail media study

Ishwari Khatu — Wed, 24 Jun 2026 09:00:50 +0000

As retail media gains momentum across the Middle East and North Africa, advertisers, agencies, brand marketers from the region are being invited to participate in a new industry study by IAB aimed at mapping the channel’s growth and maturity. Conducted by IAB Europe in collaboration with IAB MENA, the 2026 Attitudes to Retail Media Survey […]

The post MENA marketers invited to shape IAB retail media study appeared first on Campaign Middle East.

Day 2 at Cannes Lions 2026: Six metal cats, celebs, culture, creators and commerce

Anup Oommen — Wed, 24 Jun 2026 06:08:37 +0000

Day 2 at the Cannes Lions International Festival of Creativity witnessed a few more Middle East agency leaders jump up in joy as the region’s total tally of trophies rose from two to six, including three Silver and three Bronze Lions. ‘The Birdwatcher‘ campaign for Spoor by FP7 McCANN MENAT – about AI-powered bird monitoring […]

The post Day 2 at Cannes Lions 2026: Six metal cats, celebs, culture, creators and commerce appeared first on Campaign Middle East.

Levi’s brings its viral covered batwing logo moment to the UAE

Ishwari Khatu — Tue, 23 Jun 2026 12:47:28 +0000

Levi’s has brought its viral covered Batwing logo moment to the UAE, with installations now live across selected stores in the country. The story began at Levi’s Stadium in California during a global football tournament that’s currently underway, where event regulations required the venue’s large scale Levi’s sign to be temporarily covered. The logo was […]

The post Levi’s brings its viral covered batwing logo moment to the UAE appeared first on Campaign Middle East.