Anup Oommen https://campaignme.com/author/anup-oommen/ Tue, 30 Jun 2026 05:29:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Anup Oommen https://campaignme.com/author/anup-oommen/ 32 32 From ‘no’ to ‘go’: Clever campaign at Cannes Lions calls creatives to try the ‘impossible’ in the UAE https://campaignme.com/uae-cannes-lions-billboards/ Tue, 30 Jun 2026 05:12:23 +0000 https://campaignme.com/?p=123955 For the third year in a row, the UAE Government Media Office turned its presence at the Cannes Lions International Festival of Creativity into a conversation starter for the creative community. It leaned into billboards perfectly placed along the most bustling areas of the festival to offer an invitation to global creatives and share messages […]

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]]> Podcast: MarkApp’s Sotiris Oikonomou on contextual ads, CTV and data ownership https://campaignme.com/podcast-markapps-sotiris-oikonomou-on-contextual-ads-ctv-and-data-ownership/ Mon, 29 Jun 2026 06:49:47 +0000 https://campaignme.com/?p=123919 The cookie debate has become one of the industry’s longest-running weather reports. Every few months, the clouds gather, someone predicts a storm, and the market responds with a mix of urgency and hesitation: some run towards contextual advertising in the rain, others stay under the shrinking shelters of third-party cookies, while many stand somewhere in […]

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]]> Cannes Lions 2026 winners: Campaigns from the MENA region claim 20 Lions https://campaignme.com/cannes-lions-2026-winners-mena-campaigns-claims-20-lions/ Fri, 26 Jun 2026 23:04:01 +0000 https://campaignme.com/?p=123908 At the Cannes Lions International Festival of Creativity 2026, agencies from the MENA region have lifted a total of 20 Lions and FP7 McCANN MENAT has been crowned the MENA Network of the Year for claiming the most number of metal cats at the awards programme. The 20 Lions awarded to the region include 6 Silver Lions […]

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]]> As Cannes Lions 2026 draws to a close, leaders share warnings and offer guidance https://campaignme.com/as-cannes-lions-2026-draws-to-a-close-leaders-share-warnings-and-offer-guidance/ Fri, 26 Jun 2026 08:56:48 +0000 https://campaignme.com/?p=123895 On the fourth day of the Cannes Lions International Festival of Creativity, FP7 McCANN MENAT was crowned the MENA Network of the Year, after claiming  the most number of metals cats for the region. As it stands, the Middle East region has been awarded 17 Lions, including five Silver Lions and 12  Bronze Lions. Viewing the wins […]

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]]> Day 3 at Cannes Lions: 16 MENA wins and leaders say the quiet part out loud https://campaignme.com/day-3-at-cannes-lions-16-mena-wins-and-leaders-say-the-quiet-part-out-loud/ Thu, 25 Jun 2026 13:12:08 +0000 https://campaignme.com/?p=123830 Day 3 at the Cannes Lions International Festival of Creativity saw the Middle East region increase its tally of metal cats to 16, including five Silver Lions and 11  Bronze Lions. As it stands, viewing the wins by agency, FP7 McCANN MENAT has the highest number of wins from the region with a total of […]

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]]> Day 2 at Cannes Lions 2026: Six metal cats, celebs, culture, creators and commerce https://campaignme.com/day-2-at-cannes-lions-2026-six-metal-cats-celebs-culture-creators-and-commerce/ Wed, 24 Jun 2026 06:08:37 +0000 https://campaignme.com/?p=123734 Day 2 at the Cannes Lions International Festival of Creativity witnessed a few more Middle East agency leaders jump up in joy as the region’s total tally of trophies rose from two to six, including three Silver and three Bronze Lions. ‘The Birdwatcher‘ campaign for Spoor by FP7 McCANN MENAT – about AI-powered bird monitoring […]

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]]> Day 1 at Cannes Lions 2026: MENA claims two trophies, leaders offers key lessons https://campaignme.com/day-1-at-cannes-lions-2026-mena-claims-two-trophies-industry-chatter-offers-lessons-aplenty/ Tue, 23 Jun 2026 07:52:06 +0000 https://campaignme.com/?p=123676 Day 1 at the Cannes Lions International Festival of Creativity 2026 set the tone for the five-day festival, with its share of award recognitions, free-flowing beverages, closed-door meetings, long hours of jury room deliberations, networking events and long queues along the Croisette for people looking to enter the beach activations. There were also plenty of […]

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]]> WPP Media reveals Buyer Agent for video as part of its latest Agentic Standards Initiative https://campaignme.com/wpp-media-reveals-buyer-agent-for-video-as-part-of-agentic-standards-initiative/ Fri, 19 Jun 2026 06:39:26 +0000 https://campaignme.com/?p=123608 WPP Media has revealed an Agentic Standards Initiative for Video Buying in collaboration with premium media owners, technology platforms, and industry standards bodies to co-develop shared standards for agentic video buying. As part of the initiative, WPP Media is developing a Buyer Agent for Video within WPP Open, WPP’s agentic marketing platform. The initiative will […]

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]]> Independent agency CEOs call out the industry’s biggest challenges https://campaignme.com/independent-agency-ceos-call-out-the-industrys-biggest-challenges/ Fri, 19 Jun 2026 06:11:47 +0000 https://campaignme.com/?p=123602 Twenty-five chief executives from across the region’s independent marketing sector gathered in Dubai last week for the inaugural CEO Summit of the Alliance of Independent Agencies Middle East, themed ‘From Request for Proposal to Request for Partnership’. The summit surfaced a clear and consistent view of what is not working, and where the industry must […]

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]]> DEKUPLE Group acquires majority stake in Das Kapital as it expands to the Middle East https://campaignme.com/dekuple-group-acquires-majority-stake-in-das-kapital-as-it-expands-to-the-middle-east/ Fri, 19 Jun 2026 05:57:23 +0000 https://campaignme.com/?p=123599 DEKUPLE Group, a leading international player in communication, data and marketing, has partnered with Das Kapital, founded by Hubert Boulos and Ramsey Naja to create Das Kapital Dekuple Group, a communications consulting agency based in Abu Dhabi and Dubai. Das Kapital Dekuple Group, which will be 51 per cent-owned by DEKUPLE Group, aims to become […]

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