Anup Oommen

MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm

Anup Oommen — Fri, 17 Jul 2026 08:11:28 +0000

Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. The expansion follows growing demand from brands and agency partners for specialist social and creator capabilities, as organisations increasingly look to build […]

The post MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm appeared first on Campaign Middle East.

GP Inc launches Aurum Advisory to help businesses commercialise first-party data

Anup Oommen — Fri, 17 Jul 2026 07:58:38 +0000

GP Inc has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Co-founded by Rahul Nagpal, Chairman of GP Inc, and Sohail Nawaz, MBE, Aurum will work with retailers and other consumer-facing businesses across the GCC to develop retail media and data monetisation opportunities. Retail media […]

The post GP Inc launches Aurum Advisory to help businesses commercialise first-party data appeared first on Campaign Middle East.

Brazen MENA expands into Asia Pacific, appoints Angeline Tan as GM

Anup Oommen — Fri, 17 Jul 2026 07:34:16 +0000

Brazen MENA, which is ranked among the 100 Best PR Agencies in the World, has officially launched in the Asia Pacific region, with offices in Singapore and Kuala Lumpur, and the appointment of Angeline Tan as General Manager, APAC. Tan brings 19 years of experience across integrated communications, brand reputation and business growth in Asia […]

The post Brazen MENA expands into Asia Pacific, appoints Angeline Tan as GM appeared first on Campaign Middle East.

FAST picks ByteDance’s Regional HR Leader as People & Culture Head

Anup Oommen — Fri, 17 Jul 2026 07:20:08 +0000

FAST, a Dubai-headquartered marketing technology group, has appointment of Hashim Mahmood as Head of People and Culture. His remit covers the group’s human teams and the 180 AI agents now working alongside them. FAST runs 180 AI agents across its companies. The agents carry the work that was holding growth back, and the group is […]

The post FAST picks ByteDance’s Regional HR Leader as People & Culture Head appeared first on Campaign Middle East.

Athar Voices on Campaign: “The other shows were mine. This is ours.”

Anup Oommen — Fri, 17 Jul 2026 07:08:47 +0000

I have judged most of the shows that matter: Cannes, Effies, One Show, Clio. After enough of them, you admit the part we usually leave out. You judge these shows mostly for yourself. For the credential. For permission to open an article with a sentence like the one I just wrote. They are the reason […]

The post Athar Voices on Campaign: “The other shows were mine. This is ours.” appeared first on Campaign Middle East.

The digital authenticity gap: What CMOs can do to build customer trust online

Anup Oommen — Fri, 17 Jul 2026 06:38:48 +0000

We all know how digital has changed the marketing industry; for most industries digital is arguably the primary channel for brand engagement. And yet, it can be hard to gauge how our customers feel about these brand experiences, especially in an age where they are increasingly reaching out to and deal with AI-designed tools. The […]

The post The digital authenticity gap: What CMOs can do to build customer trust online appeared first on Campaign Middle East.

Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economy

Anup Oommen — Thu, 16 Jul 2026 12:35:59 +0000

The creator economy has matured to a point where brands can no longer afford to view it as a decorative media channel or a peripheral part of the marketing mix. Creators are no longer merely amplification channels meant to extend a campaign’s visibility after the strategy has been decided and the planning is complete. Influencers […]

The post Podcast: L’Oréal’s Olfa Messaoudi & Snap’s Antoine Challita on the creator economy appeared first on Campaign Middle East.

SRMG Media Solutions integrates TikTok advertising into media portfolio

Anup Oommen — Tue, 14 Jul 2026 12:58:40 +0000

SRMG Media Solutions (SMS), the commercial and advertising arm of Saudi Research and Media Group (SRMG), has entered into a new commercial agreement with TikTok that enables advertisers to access TikTok advertising solutions alongside its media portfolio through a single commercial relationship. As an official TikTok Advertising Sales Partner in Saudi Arabia, SMS will market, […]

The post SRMG Media Solutions integrates TikTok advertising into media portfolio appeared first on Campaign Middle East.

Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition

Anup Oommen — Tue, 14 Jul 2026 12:22:42 +0000

On World Refugee Day, Annahar, Lebanon’s oldest newspaper, partnered with the United Nations High Commissioner for Refugees (UNHCR), to launch “The Displaced Edition”. By disrupting the newspaper’s structure and moving pages around, the edition transformed the act of reading into a reflection of a nation experiencing severe displacement. The concept for the fund-raising edition was […]

The post Annahar, UNHCR spotlight Lebanon’s refugee crisis with The Displaced Edition appeared first on Campaign Middle East.

Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3

Anup Oommen — Tue, 14 Jul 2026 12:15:07 +0000

Audi Abu Dhabi Ali & Sons, in partnership with C2 Comms, has revealed a social-first campaign that launched the new Audi Q3 by making a familiar name feel newly desirable. Rather than positioning the Q3 model as a familiar entry-point that people think they know, the campaign took a sharper, more progressive route where the […]

The post Audi Abu Dhabi Ali & Sons, C2 Comms take design-led approach to rediscover Audi Q3 appeared first on Campaign Middle East.