Starcom Archives - Campaign Middle East https://campaignme.com/tag/starcom/ Mon, 11 May 2026 10:04:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Starcom Archives - Campaign Middle East https://campaignme.com/tag/starcom/ 32 32 Here are Campaign Middle East’s Work picks for April https://campaignme.com/here-are-campaign-middle-easts-work-picks-for-april/ Mon, 11 May 2026 10:04:16 +0000 https://campaignme.com/?p=121823 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the work picks for April – featuring campaigns from PepsiCo, Dubai Police and RTA, Yas Island, Seagulls Media’s BeatFM […]

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]]> Publicis Media ranks #1 for total new business in GCC; WPP Media MENA, Omnicom Media MENA share second: report https://campaignme.com/publicis-media-ranks-1-for-new-business-wpp-media-mena-omnicom-media-mena-share-second-report/ Mon, 20 Apr 2026 05:00:06 +0000 https://campaignme.com/?p=120721 Publicis Media Middle East has been ranked the #1 media group in the GCC region for total new business, according to the 2025 COMvergence Global New Business Barometer, which tracks new business performance across the global media industry. In total new business, which includes retention wins, WPP Media MENA and Omnicom Media – MENA are […]

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]]> Dubai Police, RTA reveal campaign urging people to ‘drive like their mum’s watching’ https://campaignme.com/dubai-police-rta-reveal-campaign-urging-people-to-drive-like-their-mums-watching/ Tue, 14 Apr 2026 07:15:03 +0000 https://campaignme.com/?p=120469 Dubai’s Roads and Transport Authority (RTA), in collaboration with Dubai Police, has launched a campaign aimed at tackling the everyday driving behaviours that contribute to congestion and road safety risks across Dubai. Not the big, obvious violations, but the smaller, routine ones people slip into without thinking, whether that’s tailgating, sudden braking, distracted driving, or […]

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]]> Publicis Groupe Middle East appoints Joyce Hallak as CEO of Spark Foundry ME https://campaignme.com/publicis-groupe-middle-east-appoints-joyce-hallak-as-ceo-of-spark-foundry-me/ Wed, 11 Feb 2026 07:43:52 +0000 https://campaignme.com/?p=116047 Publicis Groupe Middle East has appointed Joyce Hallak as Chief Executive Officer of Spark Foundry Middle East, as the agency enters its next phase of leadership in the region. In her new role, Hallak will lead Spark Foundry’s regional agenda, guiding strategic direction across the Middle East and working closely with clients and teams to […]

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]]> Campaign Middle East’s top work picks for October https://campaignme.com/campaign-middle-easts-top-work-picks-for-october/ Mon, 27 Oct 2025 12:51:34 +0000 https://campaignme.com/?p=110877 Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the picks for October – featuring work from Samsung MENA, Tanishq, Careem Quik, National Bank of Egypt and Jeep. Samsung […]

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]]> Almarai, Shahid, MMS redefine brand storytelling with smart content integration https://campaignme.com/almarai-shahid-mms-redefine-brand-storytelling-with-multidimensional-content-integration/ Fri, 17 Oct 2025 17:26:33 +0000 https://campaignme.com/?p=110550 In a groundbreaking demonstration of how brands can seamlessly live across multiple layers of content, Almarai, in partnership with Shahid and MBC Media Solutions (MMS), has redefined brand integration with a multidimensional strategy — evolving for the first time ever from simple product placement to the integration of an entire show within a Shahid Original […]

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]]> First round of speakers revealed for The Future is Now event https://campaignme.com/first-round-of-speakers-revealed-for-the-future-is-now-breakfast-briefing/ Fri, 29 Aug 2025 14:00:52 +0000 https://campaignme.com/?p=107723 The Campaign Breakfast Briefing: The Future is Now returns on Friday, September 12, at the Metropolitan Hotel Dubai and is set to host more than 15 brand and agency marketers who have pioneered the future of media and marketing in the Middle East. The half-day event’s agenda features topics such as commerce scalability in that […]

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]]> The Red Sea ‘saves a place for you’, highlighting the pulse of people in paradise https://campaignme.com/the-red-sea-saves-a-place-for-you-highlighting-the-pulse-of-people-in-paradise/ Fri, 16 May 2025 12:00:16 +0000 https://campaignme.com/?p=102467 The Red Sea has revealed key details behind its recent We’ve Saved a Place for You campaign, which has been creating quite the buzz on social media channels for its storytelling and continuity – building on its previous Be The First campaign. The campaign evokes an emotional truth behind the destination: that The Red Sea […]

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]]> Sting empowers women to ‘energise lazy men’ at home in bold campaign https://campaignme.com/sting-empowers-women-to-energise-lazy-men-at-home-in-bold-campaign/ Thu, 08 May 2025 06:00:51 +0000 https://campaignme.com/?p=101958 Energy drink brand Sting has launched a bold, yet humorous, campaign titled Lazy Helpline in collaboration with IMPACT BBDO and BBDO Pakistan to ‘energise lazy men at home’. The brand identified an unexpected challenge in the market: people weren’t drinking Sting at home. While Sting had long been a staple of out-of-home consumption, fueling commutes, […]

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]]> Samsung reveals brand benefits of partnering with X Factor Dubai https://campaignme.com/samsung-reveals-brand-benefits-of-partnering-with-x-factor-dubai/ Thu, 19 Dec 2024 07:00:27 +0000 https://campaignme.com/?p=93701 In Q4 2024, Samsung revealed its partnership with Dubai Media Incorporated (DMI) to support and sponsor the second season of X Factor Dubai, a popular singing competition, to not only highlight Arab talent, but also resonate its advanced technologies with its key demographics. Campaign Middle East spoke to Shafi Alam, Head of Direct-to-Consumer Business and […]

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