TITLE: Chief Executive Officer, BackLite Media YEARS IN THE ROLE: 15 years YEARS IN THE INDUSTRY: 23 years YEARS IN THE MIDDLE EAST REGION: 20  years POWER ESSAY: Embracing change fearlessly in light of AI and innovation, by BackLite’s James Bicknell As leaders in outdoor advertising, we face a pivotal moment where change is inevitable … Continue reading The MENA Power List 2024: Embracing change fearlessly in light of AI and innovation, by BackLite’s James Bicknell