WARC Archives - Campaign Middle East https://campaignme.com/tag/warc/ Mon, 27 Apr 2026 14:04:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png WARC Archives - Campaign Middle East https://campaignme.com/tag/warc/ 32 32 Consumer sentiment driving spend towards small comforts amid geopolitical tensions: report https://campaignme.com/consumer-sentiment-driving-spend-towards-small-comforts-amid-geopolitical-tensions-report/ Mon, 27 Apr 2026 13:50:36 +0000 https://campaignme.com/?p=121064 WARC has released its 2026 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year. Based on a comprehensive set of GWI surveys combined with WARC’s own research, case studies and analysis, the report focuses on five trends influencing brand selection, each examined through the lens of WARC’s proprietary GEISTE framework. The report reveals that consumers’ […]

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]]> WARC rankings 2026: How did the region do? https://campaignme.com/warc-rankings-2026-how-did-the-region-do/ Thu, 02 Apr 2026 10:16:33 +0000 https://campaignme.com/?p=118511 WARC announced its annual lists that rank the top 100 campaigns, agencies, brands and countries across three sections – creative, media and effective for 2026. Determined by the winners of the industry’s global and regional shows, each one of the lists aims to set a benchmark for marketing and highlight excellence across its respective criteria. […]

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]]> FP7 McCANN Riyadh appoints ECD, Head of Strategy https://campaignme.com/fp7-mccann-riyadh-appoints-head-of-strategy-executive-creative-director/ Tue, 03 Feb 2026 07:31:20 +0000 https://campaignme.com/?p=115446 FP7 McCANN Riyadh has appointed Rawad Eldahouk as Head of Strategy and Saadi Alkouatli as Executive Creative Director, continuing its strong momentum and growth. These roles reflect the ongoing commitment to creativity as a growth engine, strengthening its ability to deliver culturally grounded, strategically driven, understanding local ambition and business-focused solutions for clients in the […]

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]]> Keys to commercial success from Cannes Creative Effectiveness Lions winners https://campaignme.com/keys-to-commercial-success-from-cannes-creative-effectiveness-lions-winners/ Thu, 14 Aug 2025 11:51:16 +0000 https://campaignme.com/?p=106689 Prioritising consistent creative and embracing fun and disruption are the current keys to commercial success, according to a new report by WARC, the global authority on marketing effectiveness. WARC’s latest ‘Creative Effectiveness Lions 2025 – Insights from the winners’ report identifies trends and themes common to the award-winning campaigns of this year’s Cannes Creative Effectiveness […]

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]]> What Middle East luxury consumers really want https://campaignme.com/what-middle-east-luxury-consumers-really-want/ Thu, 22 May 2025 08:18:22 +0000 https://campaignme.com/?p=102765   While global macroeconomic headwinds are cooling demand for luxury in many markets, the Middle East is moving in the opposite direction – accelerating, evolving and redefining what luxury means on its own terms. Cities like Dubai and Riyadh are fast becoming style capitals, powered by a young, affluent population, ambitious national development programs like […]

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]]> MENA region is leveraging sustainability for effectiveness: WARC report https://campaignme.com/mena-region-is-leveraging-sustainability-for-effectiveness-warc-report/ Tue, 08 Apr 2025 05:40:33 +0000 https://campaignme.com/?p=99791 The MENA region is showing great opportunity for engaging on sustainability, and is making the case that a focus on sustainability – even during uncertain times – is effective. A new report titled Sustainability in the WARC Effective 100, published by the World Advertising Research Centre (WARC) in partnership with global sustainability marketing expert Thomas Kolster, […]

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]]> How did the Middle East do in the 2025 WARC rankings? https://campaignme.com/how-did-the-middle-east-do-in-the-warc-rankings-2025/ Wed, 19 Mar 2025 05:00:56 +0000 https://campaignme.com/?p=98132 WARC has revealed its latest Creative 100 and Media 100 rankings, highlighting the performance of Middle East agencies, brands and markets in creative and media for the year 2025. The UAE and Saudi Arabia maintained their presence in the WARC Creative 100, with a total three campaigns securing spots in the rankings. Saudia’s ‘ProtecTasbih’ (ranked […]

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]]> Marketers fail to cope with digital habits of world’s wealthiest generation https://campaignme.com/marketers-fail-to-cope-with-digital-habits-of-worlds-wealthiest-generation/ Thu, 10 Oct 2024 05:30:24 +0000 https://campaignme.com/?p=90805 Baby Boomers (people born between 1946 to 1964 – currently aged between 60 and 78) are now the world’s wealthiest generation, however, brands, marketers, and media planners are failing to keep up with their evolving digital media habits, according to the latest ‘Baby Boomers’ big digital shift’ Global Advertising Trends report released by WARC Media. […]

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]]> Agency marketing strategists worldwide vent about top challenges https://campaignme.com/agency-marketing-strategists-worldwide-share-top-challenges/ Thu, 03 Oct 2024 04:00:18 +0000 https://campaignme.com/?p=90377 Marketing strategists from around the globe have shared what they feel are the top challenges and key opportunities that need to be addressed, as budget cuts and generative AI continue to disrupt the discipline. They are now looking for opportunities to demonstrate their value, according to The Future of Strategy 2024 report released by the […]

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]]> Marketers still struggle to convince C-suites about value of creativity: report https://campaignme.com/marketers-still-struggle-to-convince-c-suites-about-value-of-creativity-report/ Mon, 16 Sep 2024 06:45:24 +0000 https://campaignme.com/?p=89580 Marketers still struggle to convince their C-suite executives about the value of creativity, despite numerous research studies carried out over the past decade linking creativity to improvements in business performance, according to WARC, a global authority on marketing effectiveness. A recent research revealed that 71 per cent of marketers agreed that their business was ambitious […]

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