third-party data Archives - Campaign Middle East https://campaignme.com/tag/third-party-data/ Tue, 07 Oct 2025 09:33:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png third-party data Archives - Campaign Middle East https://campaignme.com/tag/third-party-data/ 32 32 Why customer data is the real driver of digital transformation https://campaignme.com/why-customer-data-is-the-real-driver-of-digital-transformation/ Tue, 07 Oct 2025 09:33:15 +0000 https://campaignme.com/?p=109874 Every business today claims to be digitally transforming. But what does that really mean? To some, it’s simply a matter of shifting systems to the cloud. To others, it’s about adopting automation or experimenting with AI. But the brands furthest ahead are those rethinking how they gather customer data – what they collect, how they […]

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]]> Google cancelling cookie plans ≠ Marketers forsaking privacy https://campaignme.com/google-cancelling-cookie-plans-%e2%89%a0-marketers-forsaking-privacy/ Wed, 24 Jul 2024 12:14:33 +0000 https://campaignme.com/?p=87622 Less than 48 hours ago, Campaign Middle East shared news that had marketers shaking their heads around the globe: Google decided to abandon its previous plans and put cookies back into the Chrome jar. The decision was a complete U-turn from its previous promises and policies, which seemed to be aligning towards eliminating third-party cookies, […]

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]]> What next? Google abandons plans to eliminate third-party cookies https://campaignme.com/what-next-google-abandons-plans-to-eliminate-third-party-cookies/ Tue, 23 Jul 2024 05:59:20 +0000 https://campaignme.com/?p=87478   Google is planning to retain third-party cookies on its Chrome browser, after abandoning the years-delayed implementation of its previous decision to eliminate tiny packets of information or code that tracks users on the internet. Instead of eliminating third-party cookies, the Google browser will now offer users the option to either turn cookies ‘on’ or […]

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]]> A view from Daniel Gilbert: Take control of your first-party data, or quit marketing https://campaignme.com/a-view-from-daniel-gilbert-take-control-of-your-first-party-data-or-quit-marketing/ Wed, 13 Jan 2021 12:11:22 +0000 https://campaignme.com/?p=31925 By Daniel Gilbert, chief executive, Brainlabs. The end of the cookie is nigh… yadda yadda yadda, you’ve heard it already. But do senior marketers really understand what the new age of data privacy means for them on a practical level? I’m not so sure. I don’t like to be a fatalist, but it’s actually baffling to me […]

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