The Vantage Archives - Campaign Middle East https://campaignme.com/tag/the-vantage/ Sun, 31 May 2026 19:31:52 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png The Vantage Archives - Campaign Middle East https://campaignme.com/tag/the-vantage/ 32 32 Cognitive friction: why serious brands need uncomfortable editorial environments https://campaignme.com/cognitive-friction-why-serious-brands-need-uncomfortable-editorial-environments/ Mon, 01 Jun 2026 06:00:52 +0000 https://campaignme.com/?p=122665 Since the escalation of the Iran conflict, conversations with brands and advertisers across the Gulf changed almost overnight. “We’re pausing everything until this settles down.” “Maybe after the regional situation improves.” “I think we revisit this when there’s a more positive news environment.” “Why push my brand out there into a sea of negativity? Won’t […]

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]]> Times Network appoints The Vantage as exclusive media representative for the region https://campaignme.com/times-network-appoints-the-vantage-as-exclusive-media-representative-for-the-region/ Wed, 06 May 2026 10:32:39 +0000 https://campaignme.com/?p=121610 India’s broadcast and digital content network, Times Network, has appointed The Vantage, as its exclusive media representative across the region. The appointment establishes The Vantage as the dedicated commercial partner for brands and agencies in MENA looking to advertise to Indian consumers through Times Network’s portfolio, giving the region a direct on-the-ground route into one […]

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]]> The Vantage appoints Alia Ben Mansour as Commercial Partnerships Manager https://campaignme.com/the-vantage-appoints-alia-ben-mansour-as-commercial-partnerships-manager/ Tue, 07 Apr 2026 05:00:41 +0000 https://campaignme.com/?p=118916 The Vantage has announced the appointment of Alia Ben Mansour as Commercial Partnerships Manager, dedicated to driving commercial partnerships across Hearst Global Solutions, Food and Travel Magazine, The Liber and more. With more than eight years of experience spanning media, technology and lifestyle, Ben Mansour brings a strong international background, having worked across Paris, London, […]

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]]> Landsec, The Vantage partnership brings Piccadilly Lights experiential platform to MENA https://campaignme.com/landsec-the-vantage-partnership-brings-piccadilly-lights-experiential-platform-to-mena/ Fri, 21 Nov 2025 13:50:11 +0000 https://campaignme.com/?p=112172 Landsec has appointed The Vantage as the exclusive MENA representative for The Venue, the state-of-the-art experiential space located beneath the world-famous Piccadilly Lights’ screen. This strategic move extends the partnership and marks the strategic expansion of one of London’s most iconic brand platforms into the Middle East, offering regional brands access to a cutting-edge live […]

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]]> What Saudi Arabia’s real estate reform means for marketers https://campaignme.com/what-saudi-arabias-real-estate-reform-means-for-marketers/ Fri, 14 Nov 2025 08:14:28 +0000 https://campaignme.com/?p=111890 Saudi Arabia’s new real estate ownership law, taking effect in January 2026, marks one of the most significant shifts in the Kingdom’s property landscape in a generation. For the first time, foreign individuals and companies will be able to own property in designated areas under the supervision of the Real Estate General Authority (REGA). The […]

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]]> Pubity Group appoints The Vantage as media rep for MENA expansion https://campaignme.com/pubity-group-appoints-the-vantage-as-media-rep-for-middle-east-expansion/ Tue, 11 Nov 2025 08:51:02 +0000 https://campaignme.com/?p=111658 Pubity Group, one of the world’s most influential youth culture media platforms, has appointed The Vantage as its exclusive media representative across the Middle East and North Africa (MENA). The partnership marks a significant step in Pubity’s global growth strategy, providing MENA advertisers with streamlined access to its portfolio of culture-driven social brands and communities. […]

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]]> The case for experiential in OOH: See it. Touch it. Feel it. https://campaignme.com/the-case-for-experiential-in-ooh-see-it-touch-it-feel-it/ Tue, 04 Nov 2025 06:37:27 +0000 https://campaignme.com/?p=111327 Since Dubai Tourism and, by extension, Emirates airline began running ad campaigns outside MENA, the region has taken a real fancy to the fame and exposure of global awareness. This trend was soon followed by Abu Dhabi, Bahrain, Jordan, Qatar, Oman, and, most recently, Saudi Arabia, following the launch of its inbound tourism objectives in […]

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]]> The Vantage, Clicktivated partner for interactive shoppable video in MENA https://campaignme.com/the-vantage-clicktivated-partner-for-interactive-shoppable-video-in-mena/ Thu, 25 Sep 2025 11:48:45 +0000 https://campaignme.com/?p=109172 The Vantage has partnered with Clicktivated, a pioneer in interactive and shoppable video tech to enhance interactive video in the Middle East and North Africa. Through this partnership, the Dubai-based media representation agency now exclusively represents Clicktivated in the region. “Clicktivated offers a truly differentiated approach to video that aligns perfectly with the evolving needs […]

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]]> How international content partnerships are shaping the region’s global narrative https://campaignme.com/how-international-content-partnerships-are-shaping-the-regions-global-narrative/ Thu, 25 Sep 2025 04:00:07 +0000 https://campaignme.com/?p=109120 International content partnerships are no longer just a marketing tactic in the region – they are fast becoming one of the Middle East’s most important instruments of global influence. As Saudi Arabia pushes forward with Vision 2030, Abu Dhabi accelerates its healthcare, tourism, and AI master plans, and Qatar builds on the halo of the […]

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]]> Hearst appoints The Vantage as its official MENA media representative https://campaignme.com/hearst-appoints-the-vantage-as-its-official-mena-media-representative/ Mon, 04 Aug 2025 06:30:16 +0000 https://campaignme.com/?p=106291 Hearst Global Solutions (HGS), the international advertising division of one of the world’s largest lifestyle publishers, has appointed The Vantage as its official media representative across the Middle East and North Africa (MENA) region. The appointment grants The Vantage exclusive representation rights to Hearst’s portfolio of international editions, including 27 editions of Harper’s Bazaar, 19 […]

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