television audience Archives - Campaign Middle East https://campaignme.com/tag/television-audience/ Sun, 21 Aug 2016 05:46:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png television audience Archives - Campaign Middle East https://campaignme.com/tag/television-audience/ 32 32 Where now for people meters? https://campaignme.com/now-people-meters/ Sun, 21 Aug 2016 06:30:40 +0000 https://campaignme.com/?p=11036 Once again the UAE’s advertisers are on the cusp of knowing who is watching what on television but the final hurdles could still threaten the age-old project, writes Austyn Allison The UAE’s TView people-meter project is now being audited by Paris-based non-profit CESP. But this big announcement, made at the end of July, may have […]

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]]> ‘For us, each subscriber is important’ https://campaignme.com/us-subscriber-important/ Mon, 26 Jan 2015 11:23:04 +0000 https://campaignme.com/?p=6913 OSN’s CMO Hamad Malik points to the untapped potential in Saudi Arabia and Egypt for the Pay TV platform, while underlining the role of data in shaping the product and customer experience. What are the challenges for OSN, and the category of Pay TV? If you look at any of the other industries, like say automobiles or FMCG, […]

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