targeting Archives - Campaign Middle East https://campaignme.com/tag/targeting/ Thu, 23 Apr 2026 08:10:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png targeting Archives - Campaign Middle East https://campaignme.com/tag/targeting/ 32 32 Seedtag launches NeuroX to simplify contextual targeting https://campaignme.com/seedtag-launches-neurox-to-simplify-contextual-targeting/ Thu, 23 Apr 2026 06:07:17 +0000 https://campaignme.com/?p=120916 Seedtag has announced the launch of NeuroX, a new exchange that has been designed to integrate the company’s neuro-contextual AI directly into programmatic media planning and activation. NeuroX will allow users to embed Seedtag’s proprietary AI, Liz, directly in its exchange layer. The system analyses interest, emotion and intent in real time to target audiences […]

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]]> Matter of Fact: The two audience problem https://campaignme.com/matter-of-fact-the-two-audience-problem/ Wed, 08 Apr 2026 12:41:10 +0000 https://campaignme.com/?p=119583 C&B team shares how brands targeting Gen Alpha need to aim to target two audiences, including their parents. We are in the era of dual-gatekeeping. Brands targeting Gen Alpha need to clear two hurdles: cool enough for kids and safe enough for parents. The decision-making process is fragmented: get it wrong and the sale is […]

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]]> Industry Snapshot: Meaningful media planning https://campaignme.com/industry-snapshot-meaningful-media-planning/ Fri, 13 Mar 2026 09:42:27 +0000 https://campaignme.com/?p=117759 In this Industry Snapshot, 5th Element’s Muneef Khan explains how the agency has moved from buying audiences to buying moments and why this is significant to media planning in the region as a whole. What does meaningful media planning and investment look like in 2026, and how has that definition evolved over the past year? […]

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]]> Hypermedia launches real-time, responsive programmatic DOOH https://campaignme.com/hypermedia-launches-real-time-responsive-programmatic-dooh-in-the-uae/ Wed, 14 Jan 2026 14:40:37 +0000 https://campaignme.com/?p=114535 Hypermedia, a subsidiary of W Group Holding, has launched an advanced real-time programmatic DOOH ecosystem, now being deployed within select environments across its 4,000 digital screen networks, collectively delivering more than 100 million impressions every day across the UAE. This phased rollout introduces intelligent, real-time data-driven capabilities to priority locations, paving the way for a […]

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]]> Yango taps viral ‘technologia’ guy to promote its tech ecosystem https://campaignme.com/yango-taps-technologia-guy-for-latest-campaign/ Wed, 14 Jan 2026 12:38:52 +0000 https://campaignme.com/?p=114523 Yango’s latest campaign Technologia campaign, created in collaboration with DUCKLIFE, was designed to consolidate the brand’s growing portfolio under a single creative idea, bringing together ride-hailing, car rentals, an AI assistant, Yango Play and autonomous delivery. Rather than spotlighting individual services, the work positioned YANGO as a broader technology ecosystem built around what the brand […]

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]]> Podcast: Yas Island Abu Dhabi’s Badr Bourji delivers a masterclass on brand-building https://campaignme.com/podcast-yas-island-abu-dhabis-badr-bourji-delivers-a-masterclass-on-brand-building/ Fri, 19 Dec 2025 05:55:06 +0000 https://campaignme.com/?p=113372 On the latest episode of Campaign Middle East’s On The Record podcast, Badr Bourji, Senior Vice President of Marketing, Miral Destinations, offers a masterclass on the measurable impact of brand-building with a clear focus on core values, while resonating with diverse global and local audiences. Bourji dives into crucial conversations within the brand and marketing industry, including the […]

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]]> Digital Essays 2025: The age of assumption is over https://campaignme.com/digital-essays-2025-the-age-of-assumption-is-over/ Mon, 08 Dec 2025 07:32:21 +0000 https://campaignme.com/?p=112836 For years, the world of digital marketing felt a bit like trying to find someone in a crowd using a blurry photograph. We relied on clues and workarounds, things called cookies, lookalike models, and rented identity graphs, to try and connect with consumers. It kept things moving, but it was often a case of educated […]

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]]> Realize delivers up to 270% conversion growth for brands with new predictive audiences https://campaignme.com/realize-delivers-up-to-270-conversion-growth-for-brands-with-new-predictive-audiences/ Thu, 04 Dec 2025 06:14:17 +0000 https://campaignme.com/?p=112691 Project Agora brings Predictive Audiences, an AI-driven advanced targeting enhancement to the Realize performance marketing platform. Realize is the only independent performance platform that goes beyond Search and Social, delivering outcomes at scale. Predictive Audiences, the latest AI tech addition to Realize, combines advertisers’ first-party conversion data with Realize’s unique data to build AI-powered segments that […]

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]]> BigTrunk Communications wins creative mandate for Snappy Care https://campaignme.com/bigtrunk-communications-wins-creative-mandate-for-uaes-snappy-care/ Mon, 17 Nov 2025 08:00:56 +0000 https://campaignme.com/?p=111924 BigTrunk Communications has revealed that it has won the creative mandate for Snappy Care to boost the homecare service provider’s visibility in Dubai and the UAE. The mandate covers end-to-end brand engagement, including crafting strategic social media content, designing integrated campaigns and executing targeted offline activations to showcase Snappy Care’s personalised, compassionate home healthcare services […]

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]]> How international content partnerships are shaping the region’s global narrative https://campaignme.com/how-international-content-partnerships-are-shaping-the-regions-global-narrative/ Thu, 25 Sep 2025 04:00:07 +0000 https://campaignme.com/?p=109120 International content partnerships are no longer just a marketing tactic in the region – they are fast becoming one of the Middle East’s most important instruments of global influence. As Saudi Arabia pushes forward with Vision 2030, Abu Dhabi accelerates its healthcare, tourism, and AI master plans, and Qatar builds on the halo of the […]

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