Stewart Smith Archives - Campaign Middle East https://campaignme.com/tag/stewart-smith/ Wed, 03 Dec 2025 13:09:01 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Stewart Smith Archives - Campaign Middle East https://campaignme.com/tag/stewart-smith/ 32 32 The experience economy is here: how the GCC can win travellers https://campaignme.com/the-experience-economy-is-here-how-gcc-destinations-can-win-the-new-leisure-traveller/ Wed, 03 Dec 2025 12:58:02 +0000 https://campaignme.com/?p=112700 Across the GCC, a new kind of traveller has been emerging in recent years, one who isn’t just booking trips, but looking for experience. Whether it’s driving demand for mega-events like the upcoming Abu Dhabi Grand Prix, or seeking out food, wellness, and cultural moments tied to local identity, leisure travel in 2025 is increasingly […]

The post The experience economy is here: how the GCC can win travellers appeared first on Campaign Middle East.

]]> Why UAE’s travel boom demands a curation-first marketing strategy https://campaignme.com/why-uaes-travel-boom-demands-a-curation-first-marketing-strategy/ Wed, 18 Jun 2025 13:02:16 +0000 https://campaignme.com/?p=104015 The UAE’s travel and tourism sector is enjoying a sustained period of growth, with international and domestic flight bookings up 5 per cent and 37 per cent (May 2025 vs 2024), and domestic flights within Saudi Arabia up 4 per cent over the same period. Travellers from India (14 per cent), Saudi Arabia (13 per […]

The post Why UAE’s travel boom demands a curation-first marketing strategy appeared first on Campaign Middle East.

]]> Long live curation … the answer to capturing holiday travel revenue? https://campaignme.com/long-live-curation-the-answer-to-capturing-holiday-travel-revenue/ Tue, 07 Jan 2025 14:26:39 +0000 https://campaignme.com/?p=94458 Travel surged across the Middle East in December 2024, and travel marketers had incredible opportunities to capitalise on that demand. The Abu Dhabi Grand Prix returned to the UAE from December 6-8th; flight bookings in December were up 9 per cent overall, with regional bookings to the UAE up 13 per cent, compared with 2023. […]

The post Long live curation … the answer to capturing holiday travel revenue? appeared first on Campaign Middle East.

]]> Will tourism in the Middle East last? https://campaignme.com/will-tourism-in-the-middle-east-last/ Mon, 31 Jul 2023 08:30:48 +0000 https://campaignme.com/?p=65366 Middle East travel is thriving. In the first three months of 2023, the region welcomed 15 per cent more international tourists than it did during the same period in 2019 and is on pace to become the fastest-growing travel region in the world. While this upswing is certainly met with relief and excitement from the […]

The post Will tourism in the Middle East last? appeared first on Campaign Middle East.

]]> The Great Refresh: Eight tips for designing impactful travel ads for a Covid-19 recovery https://campaignme.com/the-great-refresh-eight-tips-for-designing-impactful-travel-ads-for-a-covid-19-recovery/ Sun, 04 Apr 2021 09:50:14 +0000 https://campaignme.com/?p=34696 In the past year, traveller preferences have dramatically changed. Health and safety are a top priority, and road trips and local staycations are more popular than ever. And those preferences will likely continue well into 2021. Ad design plays a critical role in successful campaigns, but it is often overlooked. In fact, experts recommend updating […]

The post The Great Refresh: Eight tips for designing impactful travel ads for a Covid-19 recovery appeared first on Campaign Middle East.

]]>