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	<title>smarter connections Archives - Campaign Middle East</title>
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		<title>CEOs discuss redefining creative and media with AI</title>
		<link>https://campaignme.com/ceos-discuss-redefining-creative-and-media-with-ai/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 06 Mar 2026 08:49:42 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
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		<category><![CDATA[AI agents]]></category>
		<category><![CDATA[Amer el Hajj]]></category>
		<category><![CDATA[amplification]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[borderless creativity]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[compliance]]></category>
		<category><![CDATA[creativity]]></category>
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		<category><![CDATA[fragmentation]]></category>
		<category><![CDATA[Ghassan Maraqa]]></category>
		<category><![CDATA[guardrails]]></category>
		<category><![CDATA[integrated capabilities]]></category>
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		<category><![CDATA[WPP Media MENA]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=117402</guid>

					<description><![CDATA[<p>The creative world today is being increasingly homogenised, with creative outputs echoing one another in style, substance and spirit. This standardisation, resulting from the democratisation of artificial intelligence (AI), is often described as the most significant challenge to the creative, media and communications sectors today. But to see AI as merely a set of tools [&#8230;]</p>
<p>The post <a href="https://campaignme.com/ceos-discuss-redefining-creative-and-media-with-ai/">CEOs discuss redefining creative and media with AI</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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