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	<title>short-term transactions Archives - Campaign Middle East</title>
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		<title>Independent agency CEOs call out the industry&#8217;s biggest challenges</title>
		<link>https://campaignme.com/independent-agency-ceos-call-out-the-industrys-biggest-challenges/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 19 Jun 2026 06:11:47 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Alliance of Independent Agencies Middle East]]></category>
		<category><![CDATA[briefing]]></category>
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		<category><![CDATA[commercial fairness]]></category>
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		<category><![CDATA[From Request for Proposal to Request for Partnership]]></category>
		<category><![CDATA[independent agencies]]></category>
		<category><![CDATA[Lisa Welsh]]></category>
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		<category><![CDATA[long-term value]]></category>
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		<category><![CDATA[Nick Walsh]]></category>
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					<description><![CDATA[<p>Twenty-five chief executives from across the region&#8217;s independent marketing sector gathered in Dubai last week for the inaugural CEO Summit of the Alliance of Independent Agencies Middle East, themed &#8216;From Request for Proposal to Request for Partnership&#8217;. The summit surfaced a clear and consistent view of what is not working, and where the industry must [&#8230;]</p>
<p>The post <a href="https://campaignme.com/independent-agency-ceos-call-out-the-industrys-biggest-challenges/">Independent agency CEOs call out the industry&#8217;s biggest challenges</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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