Shona Royston Archives - Campaign Middle East https://campaignme.com/tag/shona-royston/ Mon, 07 Oct 2024 11:20:40 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Shona Royston Archives - Campaign Middle East https://campaignme.com/tag/shona-royston/ 32 32 Regional resonance: content that hits closer to home https://campaignme.com/regional-resonance-content-that-hits-closer-to-home/ Mon, 07 Oct 2024 11:18:39 +0000 https://campaignme.com/?p=90536 Over the past year, there has been a growing demand for stories that emphasise local and regional experiences. And this trend is not just reserved for blockbusters or Netflix series – it extends to content that hits closer to home. Brands are increasingly eager to tell human-centred stories: tales that focus on the people behind […]

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