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		<title>Is traffic really the problem?</title>
		<link>https://campaignme.com/is-traffic-really-the-problem/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 09:16:05 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[authentication flow]]></category>
		<category><![CDATA[biometric]]></category>
		<category><![CDATA[bot management]]></category>
		<category><![CDATA[CDN]]></category>
		<category><![CDATA[Chantelle Johnson]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[content delivery network]]></category>
		<category><![CDATA[Creative fatigue]]></category>
		<category><![CDATA[email validation]]></category>
		<category><![CDATA[Equiti Group]]></category>
		<category><![CDATA[firewall rules]]></category>
		<category><![CDATA[form validation]]></category>
		<category><![CDATA[fraud rules]]></category>
		<category><![CDATA[geographic payment service provider]]></category>
		<category><![CDATA[issuer declines]]></category>
		<category><![CDATA[latency]]></category>
		<category><![CDATA[liveness detection]]></category>
		<category><![CDATA[localisation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[one-time password]]></category>
		<category><![CDATA[Payment]]></category>
		<category><![CDATA[PSP]]></category>
		<category><![CDATA[purchasing]]></category>
		<category><![CDATA[rate limiting]]></category>
		<category><![CDATA[Rendering]]></category>
		<category><![CDATA[Return on Investment]]></category>
		<category><![CDATA[right-to-left]]></category>
		<category><![CDATA[risk scoring]]></category>
		<category><![CDATA[ROI]]></category>
		<category><![CDATA[RTL]]></category>
		<category><![CDATA[session management]]></category>
		<category><![CDATA[telecoms delivery]]></category>
		<category><![CDATA[Traffic]]></category>
		<category><![CDATA[traffic quality]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[UX]]></category>
		<category><![CDATA[WAF]]></category>
		<category><![CDATA[web application firewall]]></category>
		<category><![CDATA[websites]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123109</guid>

					<description><![CDATA[<p>It is 11pm. A user is in prime purchasing mode, staring at a loading page. They wait. One second. Two. Exit. They try again. This time, they reach the payment screen, but something feels off. It doesn’t look like the website they’ve been on. Not completely wrong, just different enough to make them stop and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/is-traffic-really-the-problem/">Is traffic really the problem?</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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