Saudi brands Archives - Campaign Middle East https://campaignme.com/tag/saudi-brands/ Fri, 17 Jul 2026 07:09:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Saudi brands Archives - Campaign Middle East https://campaignme.com/tag/saudi-brands/ 32 32 Athar Voices on Campaign: “The other shows were mine. This is ours.” https://campaignme.com/athar-voices-on-campaign-the-other-shows-were-mine-this-one-is-ours/ Fri, 17 Jul 2026 07:08:47 +0000 https://campaignme.com/?p=124864 I have judged most of the shows that matter: Cannes, Effies, One Show, Clio. After enough of them, you admit the part we usually leave out. You judge these shows mostly for yourself. For the credential. For permission to open an article with a sentence like the one I just wrote. They are the reason […]

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]]> MAGRABI builds interactive ‘See Through Our Eyes’ campaign https://campaignme.com/magrabi-builds-interactive-see-through-our-eyes-campaign/ Tue, 23 Jun 2026 07:28:25 +0000 https://campaignme.com/?p=123681 MAGRABI latest campaign for the Kingdom, See Through Our Eyes, created an interactive, choose-your-own-adventure format to explore how perspective shapes everyday experience in Saudi Arabia. The campaign was created in collaboration with Mille World. Filmed across the Kingdom, the campaign centred on four cultural figures: Aseel Omran, Salem Al Dawsari, Sumaya Rida and Ali Kalthami, […]

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]]> Melon Online to lead digital marketing for Society by SoFleur https://campaignme.com/melon-online-to-lead-digital-marketing-for-society-by-sofleur/ Tue, 30 Dec 2025 10:34:04 +0000 https://campaignme.com/?p=113774 Melon Online has been appointed to lead the digital marketing strategy for Society by SoFleur, a design-led restaurant concept in Riyadh known for its aesthetic-led positioning and social-first approach. The digital marketing agency will support the brand’s online growth, with a focus on strengthening its content strategy, digital storytelling and audience engagement across platforms. The […]

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]]> Kantar BrandZ 2025: UAE and Saudi brands surpass US$106bn in value https://campaignme.com/kantar-brandz-2025-uae-and-saudi-brands-surpass-us106bn-in-value/ Wed, 10 Sep 2025 12:30:14 +0000 https://campaignme.com/?p=108407  The resilience and determination of the Middle East’s two largest economies is evident in the 2025 ranking of the Kantar BrandZ Most Valuable Emirati and Saudi Brands Report. Despite global volatility, the Top 30 brands are worth a combined US$106 billion, equivalent to 6.5 per cent of the two markets’ total GDP. They have grown […]

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]]> Reflecting on 12 months of growth and success in Saudi Arabia https://campaignme.com/reflecting-on-12-months-of-growth-and-success-in-saudi-arabia/ Tue, 10 Dec 2024 06:38:45 +0000 https://campaignme.com/?p=93305 The past 12 months have been groundbreaking for Saudi Arabia. The Kingdom reported back on the progress it has made regarding its Saudi Vision 2030 strategy, with significant progress being made toward the 2030 targets, and some even surpassing their targets The Kingdom won the bid to host the 2030 World Expo in Riyadh, and […]

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]]> Socialeyez brings operations to Saudi Arabia https://campaignme.com/socialeyez-brings-operations-to-saudi/ Wed, 06 Nov 2024 07:33:01 +0000 https://campaignme.com/?p=91859 Socialeyez, a Middle East-based creative agency, has announced its entry into the Saudi market, supporting the Kingdom’s changing brand landscape with a strategic communications and digital-first approach. The expansion marks the agency’s commitment to developing brand presence across Saudi Arabia with its “Create No Matter What” philosophy and aims to align with Saudi Vision 2030 […]

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