Sami El Mufleh Archives - Campaign Middle East https://campaignme.com/tag/sami-el-mufleh/ Fri, 11 Nov 2022 07:47:08 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Sami El Mufleh Archives - Campaign Middle East https://campaignme.com/tag/sami-el-mufleh/ 32 32 OOH Industry Snapshot: Hills Advertising’s Sami Al Mufleh https://campaignme.com/ooh-industry-snapshot-hills-advertisings-sami-al-mufleh/ Fri, 11 Nov 2022 07:30:56 +0000 https://campaignme.com/?p=54974 What metrics should clients use to measure the success of OOH? First, we could gauge foot traffic using location information, which is comparable to impressions in the digital media sphere. Both static and digital OOH ad units may now be tracked at the unit level for ad exposures. We can now use location data to […]

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