revenue Archives - Campaign Middle East https://campaignme.com/tag/revenue/ Sun, 31 May 2026 19:57:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png revenue Archives - Campaign Middle East https://campaignme.com/tag/revenue/ 32 32 What a brand acquisition cannot buy and how to fix it https://campaignme.com/what-a-brand-acquisition-cannot-buy-and-how-to-fix-it/ Mon, 01 Jun 2026 05:00:58 +0000 https://campaignme.com/?p=122658 Most brand leadership teams ask the same question when a deal closes – how do we announce this? The more consequential question, the one that actually determines whether the acquisition delivers its promise, rarely makes it to the forefront: what is the second go-to-market strategy, and does anyone own it? When Uber acquired Careem in […]

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]]> FIRSTLINE launches in Dubai to turn guest influence into measurable business growth https://campaignme.com/firstline-launches-in-dubai-to-turn-guest-influence-into-measurable-business-growth/ Mon, 04 May 2026 06:30:39 +0000 https://campaignme.com/?p=121405 Freedom International Group has launched FIRSTLINE in Dubai as a platform designed to convert guest influence into measurable business growth. FIRSTLINE introduces a performance-based model created specifically for high-end restaurants and hospitality venues. Built at the intersection of understanding modern consumer behaviour, technology and business intelligence, the platform enables venues to unlock measurable revenue through customer […]

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]]> How AAC increased revenue by 75%, ROI by 55% with WhatsApp marketing https://campaignme.com/how-aac-increased-revenue-by-75-roi-by-55-with-whatsapp-marketing/ Wed, 15 Apr 2026 08:09:12 +0000 https://campaignme.com/?p=120556 Arabian Automobiles Company (AAC) – the exclusive distributor of Nissan vehicles in Dubai and the Northern Emirates – has revealed details about a campaign, which set out to improve the quality and efficiency of its lead generation by addressing the disconnect between reported campaign leads and CRM-verified leads. During previous campaigns, AAC identified that 35 […]

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]]> SQUATWOLF selects Assembly MENA to power GCC digital growth strategy https://campaignme.com/squatwolf-selects-assembly-mena-to-power-gcc-digital-growth-strategy/ Mon, 02 Feb 2026 07:08:16 +0000 https://campaignme.com/?p=115389 SQUATWOLF, the UAE-born premium performance-wear brand, has selected Assembly, the global omnichannel media agency within the Stagwell network, to lead its regional direct-to-consumer (D2C) growth strategy across the GCC region. The partnership brings together two challenger businesses aligned around performance and disciplined growth in an increasingly competitive e-commerce landscape. Launched in November 2025 and tested […]

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]]> Digital Essays 2025: The performance reset https://campaignme.com/digital-essays-202-the-performance-reset/ Tue, 16 Dec 2025 04:40:42 +0000 https://campaignme.com/?p=113221 The digital media landscape has become a theatre of efficiency. We are constantly chasing lower cost per acquisition (CPA) and higher return on ad spend (ROAS). In the performance marketing trenches, the gospel is simple: do more, spend less. We find ourselves asking a far more complex question: are we merely efficiently digging ourselves a […]

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]]> Building loyalty beyond transactions https://campaignme.com/building-loyalty-beyond-transactions/ Mon, 03 Nov 2025 08:24:07 +0000 https://campaignme.com/?p=111227 The most successful brands in hospitality today are not just building transactions; they are building trust. In a world where consumer expectations shift by the hour and where attention spans are short but the competition list is long, the brands that win on customer loyalty are those that combine strategy, culture and customer experience into […]

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]]> Multiply Group’s media and comms vertical sees EBIDTA rise 60% YoY in Q2 2025 https://campaignme.com/multiply-groups-media-and-comms-vertical-sees-ebidta-rise-60-yoy-in-q2-2025/ Tue, 29 Jul 2025 10:00:42 +0000 https://campaignme.com/?p=106079 Abu Dhabi Securities Exchange (ADX)-listed Multiply Group, a leading Abu Dhabi-based investment holding firm, has revealed the financial results of its media and communications vertical, which includes Multiply Media Group and Viola Communications, for the second quarter (Q2) of 2025. This media and communications vertical delivered strong performance in Q2 2025, with earnings before interest, […]

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]]> Publicis Groupe Middle East picks Head of Sport and Commercial Investment MENA https://campaignme.com/publicis-groupe-middle-east-picks-head-of-sport-and-commercial-investment-mena/ Thu, 20 Mar 2025 10:00:44 +0000 https://campaignme.com/?p=98278 Publicis Groupe Middle East has appointed John Nolan as Head of Sport and Commercial Investment MENA. In this newly created role, Nolan will lead the Groupe’s commercial investment and sports marketing initiatives in the region, driving innovative content partnerships, sponsorships, and  revenue growth opportunities for clients. Nolan’s remit includes developing strategic partnerships with sports federations, […]

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]]> Pablosky Ramadan campaign chooses Arab community over heavy ad spends https://campaignme.com/pablosky-ramadan-campaign-chooses-community-arab-influencers-over-heavy-ad-spends/ Fri, 14 Mar 2025 05:40:24 +0000 https://campaignme.com/?p=97920 Global footwear for children brand Pablosky has launched an integrated Ramadan campaign, in partnership with MKV Digital, which is not built on heavy advertising but, instead, leans into interactive, Arab community-driven social media and in-person initiatives, and influencer marketing. With the aim of keeping the campaign simple, seamless and to spark real moments of kindness, […]

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]]> The marketing budget question: How can we spend smarter and grow faster? https://campaignme.com/the-marketing-budget-question-how-can-we-spend-smarter-and-grow-faster/ Tue, 25 Feb 2025 05:30:51 +0000 https://campaignme.com/?p=96883 Deciding how much to spend on marketing is one of the toughest calls for any business. Spend too little, and no one notices you. Spend too much in the wrong places, and you waste money. There’s no universal answer. A small B2B firm can’t budget like a global e-commerce brand, and a startup chasing rapid […]

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