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	<title>retail data Archives - Campaign Middle East</title>
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		<title>GP Inc launches Aurum Advisory to help businesses commercialise first-party data</title>
		<link>https://campaignme.com/gp-inc-launches-aurum-advisory-to-help-businesses-commercialise-first-party-data/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 17 Jul 2026 07:58:38 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[Rahul Nagpal]]></category>
		<category><![CDATA[retail data]]></category>
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		<category><![CDATA[Sohail Nawaz]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=124878</guid>

					<description><![CDATA[<p>GP Inc has launched of Aurum Advisory, a specialist advisory firm that helps businesses understand, organise and commercialise their first-party data. Co-founded by Rahul Nagpal, Chairman of GP Inc, and Sohail Nawaz, MBE, Aurum will work with retailers and other consumer-facing businesses across the GCC to develop retail media and data monetisation opportunities. Retail media [&#8230;]</p>
<p>The post <a href="https://campaignme.com/gp-inc-launches-aurum-advisory-to-help-businesses-commercialise-first-party-data/">GP Inc launches Aurum Advisory to help businesses commercialise first-party data</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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