Ramadan 2025 Archives - Campaign Middle East https://campaignme.com/tag/ramadan-2025/ Mon, 18 Aug 2025 10:11:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Ramadan 2025 Archives - Campaign Middle East https://campaignme.com/tag/ramadan-2025/ 32 32 Home Centre achieves 39% brand awareness uplift with CTV ads https://campaignme.com/home-centre-achieves-39-brand-awareness-uplift-with-ctv-ads/ Mon, 18 Aug 2025 10:11:42 +0000 https://campaignme.com/?p=106770 Home Centre has revealed the results of its connected TV (CTV) advertising Ramadan 2025 campaign in partnership with ThePubverse by ArabyAds. The campaign focused on driving awareness for new product launches, engaging premium audiences in Saudi Arabia through immersive, tech-enabled experiences on the largest screen in the home. As part of its Ramadan strategy, Home […]

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]]> Creators delivered measurable growth in Ramadan 2025 https://campaignme.com/creators-delivered-measurable-growth-in-ramadan-2025/ Fri, 09 May 2025 11:45:57 +0000 https://campaignme.com/?p=102060 Ramadan drives the highest consumer engagement and growth in the Middle East. Brands compete for attention. Few cut through. But some did – and it wasn’t by accident. What separated success from noise this year? Purposeful partnerships with creators. Campaigns that prioritised outcomes over exposure. And a deep understanding of local culture during one of […]

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]]> Ramadan learnings: Winter is coming and shoppers are shopping earlier https://campaignme.com/ramadan-learnings-winter-is-coming-and-shoppers-are-shopping-earlier/ Tue, 18 Mar 2025 10:08:10 +0000 https://campaignme.com/?p=98127 Ramadan, a time of reflection and shared traditions across the Arab world, is falling into the winter season for the next decade, and consumer behaviour is evolving, as we currently witness, in ways that brands cannot afford to ignore. A transformation has been taking place—one shaped by digital intelligence, early shopping trends, and a seasonal […]

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]]> Aramex’s ‘Share The Light’ collects more than 17m views in first nine days https://campaignme.com/aramexs-share-the-light-collects-more-than-17m-views-in-first-nine-days/ Mon, 10 Mar 2025 12:25:20 +0000 https://campaignme.com/?p=97682 With a whimsical and hopeful Middle Eastern twist to the classic western film format, Aramex’s latest ad spot as part of its Ramadan 2025 ‘Share The Light’ campaign has crossed 17 million views and counting. Titled ‘Between Two Alleys’ the campaign’s hero film hopes to share a poignant message of finding unity amidst diversity. Set […]

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]]> Why brands need to think differently during Ramadan https://campaignme.com/why-brands-need-to-think-differently-during-ramadan/ Thu, 06 Mar 2025 05:40:36 +0000 https://campaignme.com/?p=97410 Every year, as the crescent moon signals the arrival of Ramadan, millions across the MENA region prepare for a month of reflection, togetherness and spiritual connection. It’s a time when routines shift, families gather around the iftar table and people seek content that aligns with their values and emotions. But it’s not just daily habits […]

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]]> Capitalising on Ramadan’s digital shift towards Connected TV https://campaignme.com/capitalising-on-ramadans-digital-shift-towards-connected-tv/ Wed, 05 Mar 2025 10:00:30 +0000 https://campaignme.com/?p=97394 Ramadan in the MENA region is marked by a significant surge in digital content consumption, presenting a unique opportunity for brands and advertisers. Recent data indicates a shift in viewing habits towards Connected TV. New key trends are shaping Ramadan’s advertising & video consumption landscape reinforcing how businesses can maximise their engagement during the holy […]

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]]> LION’s Osama Siddiq: Spill the vimto, not tears https://campaignme.com/spill-the-vimto-not-tears/ Wed, 05 Mar 2025 09:00:09 +0000 https://campaignme.com/?p=97401 For decades, Ramadan advertising has been a predictable playbook: cue the dramatic music, roll out the slow-motion family reunions and bring on the heart-wrenching generosity. The result? A sea of emotionally charged, tear-jerking commercials that leave audiences reaching for tissues faster than they reach for their iftar dates. But here’s the thing – Ramadan isn’t […]

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]]> Dodo Pizza supports delivery riders with the moon, customers with stars https://campaignme.com/dodo-pizza-supports-delivery-riders-with-the-moon-customers-with-a-star/ Fri, 28 Feb 2025 08:20:15 +0000 https://campaignme.com/?p=97096 During Ramadan, food delivery and online shopping increase by at least 20 per cent, which puts additional pressure on delivery drivers. Also, many of these superheroes without capes, who work tirelessly to bring meals to families gathering for iftar, often break their fast on the go. Dodo Pizza UAE has come up with an initiative […]

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]]> Community and commerce: Weaving the story of Ramadan 2025 https://campaignme.com/community-and-commerce-weaving-the-story-of-ramadan-2025/ Mon, 27 Jan 2025 07:15:40 +0000 https://campaignme.com/?p=95163 Ramadan 2025 promises to be an important period for shoppers and brands, offering opportunities for meaningful connections, community gatherings, and religious commitments. As Ramadan observers prepare for fasting and celebration post the 30-day period, they gravitate towards trusted channels that can meet their evolving expectations for convenient services. This article explores insights derived from a […]

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]]> MMS unveils MBC Group’s 2025 Ramadan programming and ad opportunities https://campaignme.com/mms-unveils-mbc-groups-2025-ramadan-programming-and-ad-opportunities/ Fri, 17 Jan 2025 06:41:01 +0000 https://campaignme.com/?p=94837 MBC Media Solutions (MMS), the commercial arm of MBC Group, hosted an exclusive event in Riyadh earlier this week, unveiling MBC Group’s Ramadan 2025 programming lineup and sponsorship opportunities. MBC’s lineup this year features a mix of productions, spanning comedies, dramas, talk shows, and culturally rich content designed to captivate audiences across the region. MMS […]

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