Rabih Bekai Archives - Campaign Middle East https://campaignme.com/tag/rabih-bekai/ Wed, 20 May 2026 14:58:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Rabih Bekai Archives - Campaign Middle East https://campaignme.com/tag/rabih-bekai/ 32 32 Why OOH can no longer be sold like OOH https://campaignme.com/why-ooh-can-no-longer-be-sold-like-ooh/ Thu, 21 May 2026 05:00:17 +0000 https://campaignme.com/?p=122206 The OOH industry is still largely selling a modern channel through an outdated model. A location is selected. A format is purchased. Visibility is delivered. The logic has remained largely unchanged for decades. But audiences no longer experience cities that way. People move through connected environments, repeated routes, and continuous exposure patterns. Yet much of […]

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]]> Hills Advertising hires Business Development & Agency Relationship Lead https://campaignme.com/hills-advertising-hires-business-development-agency-relationship-lead/ Mon, 09 Jun 2025 12:06:47 +0000 https://campaignme.com/?p=103472 Hills Advertising, a leading out-of-home (OOH) agency in the Middle East, has announced the appointment of Rabih Bekai as Business Development & Agency Relationship Lead. With more than 20 years of transformative leadership in media strategy with a focus on OOH, Bekai joins the team to drive growth, deepen agency partnerships, and elevate the value of OOH […]

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