Q&A Archives - Campaign Middle East https://campaignme.com/tag/qa/ Mon, 03 Nov 2025 11:25:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Q&A Archives - Campaign Middle East https://campaignme.com/tag/qa/ 32 32 ‘Transparent metrics are essential to unlock the region’s OOH potential’ https://campaignme.com/transparent-metrics-are-essential-to-unlock-the-regions-ooh-potential/ Mon, 03 Nov 2025 11:25:10 +0000 https://campaignme.com/?p=111244 In this Industry Snapshot, Fawzi Tueni, Chief Operation Officer at Arabian Outdoor shares his take on the evolution of out-of-home (OOH) in the Middle East. How has data and tech changed the way OOH campaigns are planned and measured in the past year? Data and technology have expanded OOH from a pure reach medium into […]

The post ‘Transparent metrics are essential to unlock the region’s OOH potential’ appeared first on Campaign Middle East.

]]>