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	<title>PS5 Archives - Campaign Middle East</title>
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	<title>PS5 Archives - Campaign Middle East</title>
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		<title>Sony breaks the ice with first PlayStation 5 global campaign</title>
		<link>https://campaignme.com/sony-breaks-the-ice-with-first-playstation-5-global-campaign/</link>
		
		<dc:creator><![CDATA[Austyn Allison]]></dc:creator>
		<pubDate>Tue, 25 Aug 2020 08:21:15 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
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		<category><![CDATA[Playstation 5]]></category>
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		<category><![CDATA[Sony]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=26611</guid>

					<description><![CDATA[<p>By Emmet McGonagle Sony has unveiled its first global campaign ahead of the launch of the PlayStation 5, which is set to hit the shelves in November. Created by Adam &#38; Eve/DDB, “Play has no limits” follows a young woman as she walks through a desolate ice cave. “Welcome to a world where you can feel [&#8230;]</p>
<p>The post <a href="https://campaignme.com/sony-breaks-the-ice-with-first-playstation-5-global-campaign/">Sony breaks the ice with first PlayStation 5 global campaign</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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