provocations Archives - Campaign Middle East https://campaignme.com/tag/provocations/ Tue, 26 Aug 2025 10:26:47 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png provocations Archives - Campaign Middle East https://campaignme.com/tag/provocations/ 32 32 Provocations: Luxury is not for everyone … and that’s the strategy https://campaignme.com/provocations-luxury-is-not-for-everyone-and-thats-the-strategy/ Tue, 26 Aug 2025 07:40:19 +0000 https://campaignme.com/?p=107198 In today’s world of inclusivity, openness and instant access, it’s easy to assume that every industry must follow suit. But when it comes to luxury, the rules are, and should remain, different. That’s not an outdated belief; it’s a strategic reality. Luxury has never been about reaching the most people. It’s about reaching the right […]

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]]> Provocations: Lobbying – An art that should be canned https://campaignme.com/provocations-lobbying-an-art-that-should-be-canned/ Thu, 12 Jun 2025 05:00:14 +0000 https://campaignme.com/?p=103648 There’s a secret ingredient in the modern advertising awards circuit. It’s not insight. It’s not originality. It’s not even a film that made everyone cry with a moving track. No, the real magic sauce is something far more human, far more primal and, it turns out, far more effective. Lobbying. Lobbying. That sacred rite where […]

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]]> Tahaab Rais: The problem in creativity https://campaignme.com/tahaab-rais-the-problem-in-creativity/ Tue, 12 Nov 2024 05:02:05 +0000 https://campaignme.com/?p=92035 I didn’t want this month’s article to be yet another article for you, as readers. I wanted it to be a self-introspective workshop you could engage in, as you sit and read this issue of Campaign Middle East. And it’s for everyone. Account management. Strategy. Creative. Everyone. Cool? Let’s do it! Let’s start with a […]

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]]> Provocations: Is the industry on its death bed? https://campaignme.com/provocations-is-the-industry-on-its-death-bed/ Wed, 17 May 2023 11:35:26 +0000 https://campaignme.com/?p=61968 The industry is on its death bed. Award shows are ruining the industry. The best talent is leaving the industry. We’ve all heard cynical naysayers make these claims.  The truth isn’t as bleak.  Are you in Riyadh on May 31st? Do you want to meet the movers and shakers in Saudi media, marketing and advertising? […]

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