Private View Archives - Campaign Middle East

Private View by RØDE’s Lara Sous

Shantelle Nagarajan — Tue, 09 Jun 2026 10:38:41 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Lara Sous, Marketing & PR Lead – MENA, RØDE. Yas Island: The Answer is Yas This campaign had serious paid media support behind […]

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Private View by SSUP World’s Najib Sabbagh

Shantelle Nagarajan — Mon, 08 Jun 2026 13:17:13 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Najib Sabbagh, CEO, SSUP World. PepsiCo: Pepsi Football Nation The campaign is a masterclass in how global brands accidentally sterilize the thing they […]

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Private View by Tyra Creative’s Tyra Shakil

Shantelle Nagarajan — Wed, 20 May 2026 12:30:50 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Tyra Shakil, Founder and Creative Director, Tyra Creative. Sarwa: Wealth’s New Look This is a strong shift in how wealth is represented. […]

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Private View by Warner Bros. Discovery’s Aya Hammad

Shantelle Nagarajan — Mon, 18 May 2026 13:42:49 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Aya Hammad, Marketing, PR and Digital Manager (MENA), Warner Bros. Discovery – Kids Brands. Sarwa: Wealth’s New Look Financial stability and security are […]

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Private View by Livingroom Dubai’s Seyoan Vela

Shantelle Nagarajan — Thu, 16 Apr 2026 09:16:00 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Seyoan Vela, Chief Creative Officer, Livingroom Dubai: It’s getting much harder to do Private View. For a start, it feels like no-one […]

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Private View by Umniah by Beyon’s Dina Al Daoud

Shantelle Nagarajan — Tue, 14 Apr 2026 07:14:52 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Dina Al Daoud, Director of Marketing and Corporate Communications, Umniah by Beyon. WABA – Same Taste Captivating from the first second. The […]

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Private View by Idea Farm’s Lewis Davey

Shantelle Nagarajan — Tue, 17 Mar 2026 08:35:20 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Lewis Davey, Founder and ECD at Idea Farm. Hardee’s – Sorry, We’re Back! I’ve not had a Hardee’s since relocating, but I’m […]

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Private View by Bayut’s Remya Menon

Shantelle Nagarajan — Thu, 12 Mar 2026 09:24:09 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Remya Menon, Director of Marketing and Communications, Bayut. Hardee’s – Sorry, We’re Back! This one feels like cheeky nostalgia done right. At […]

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Private View by TBWA\RAAD’s Santiago Cuesta

Shantelle Nagarajan — Fri, 06 Feb 2026 04:20:17 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Santiago Cuesta, Executive Creative Director, TBWA\RAAD. Tawuniya: Saudi in Identity, Heart and Spirit Having worked closely with our Riyadh office over the […]

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Private View by Property Finder’s Sevgi Gur

Shantelle Nagarajan — Wed, 04 Feb 2026 08:28:40 +0000

Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Sevgi Gur, Chief Marketing Officer, Property Finder. Tawuniya: Saudi in Identity, Heart and Spirit This is a solid, culturally grounded piece of […]

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