PepsiCo Archives - Campaign Middle East https://campaignme.com/tag/pepsico/ Wed, 01 Jul 2026 10:13:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png PepsiCo Archives - Campaign Middle East https://campaignme.com/tag/pepsico/ 32 32 Lay’s puts a Saudi twist on its global ‘No Lay’s No Game’ campaign https://campaignme.com/lays-puts-a-saudi-twist-on-its-global-no-lays-no-game-campaign/ Wed, 24 Jun 2026 09:53:21 +0000 https://campaignme.com/?p=123720 To kickstart the countdown to the FIFA World Cup 2026, Lay’s has brought the global tournament closer to fans in Saudi Arabia, honoring the matchday traditions and shared moments that unite supporters during one of the world’s biggest football events. As the official snack partner of the FIFA World Cup 2026, Lay’s has introduced opportunities […]

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]]> Publicis Media Middle East appoints Maya Bou Ajram as CSO https://campaignme.com/publicis-media-middle-east-appoints-maya-bou-ajram-as-chief-strategy-officer/ Mon, 11 May 2026 13:55:09 +0000 https://campaignme.com/?p=121824 Publicis Media Middle East has appointed Maya Bou Ajram as Chief Strategy Officer. In this role, Ajram has been tasked to define and drive the media strategy agenda across all Publicis Media brands and markets in the region, bringing cohesive end-to-end strategic solutions to clients across the board. Tony Wazen, CEO, Publicis Media Middle East […]

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]]> Here are Campaign Middle East’s Work picks for April https://campaignme.com/here-are-campaign-middle-easts-work-picks-for-april/ Mon, 11 May 2026 10:04:16 +0000 https://campaignme.com/?p=121823 Every month, Campaign Middle East selects a collection of work to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the work picks for April – featuring campaigns from PepsiCo, Dubai Police and RTA, Yas Island, Seagulls Media’s BeatFM […]

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]]> Sports and entertainment marketing agency Fuse, part of Omnicom Media, launches in Dubai https://campaignme.com/sports-and-entertainment-marketing-agency-fuse-part-of-omnicom-media-launches-in-dubai/ Thu, 07 May 2026 08:00:16 +0000 https://campaignme.com/?p=121658 Fuse, a global sport and entertainment marketing agency, part of Omnicom Media, has launched its Dubai office, expanding its presence in the Gulf region. The move reflects Fuse’s long-term commitment to the market, building on its presence in Saudi Arabia and responding to growing demand from brands seeking to connect with audiences through sport, entertainment […]

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]]> Mirinda® unveils a new brand identity, launching a “Smile Please” global platform https://campaignme.com/mirinda-launches-a-smile-please-platform-globally/ Tue, 28 Apr 2026 09:39:43 +0000 https://campaignme.com/?p=121171 Mirinda® has unveiled a new global platform ‘Smile Please’ alongside a fresh brand visual identity. The fun and impactful movement is designed to brighten everyday life, spark joy and create smiles from the first glance. The ‘Smile Please’ platform will begin rolling out across Mirinda’s international markets from today, with activations in India, Pakistan, China, […]

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]]> BigTime Creative Shop launches Pepsi Football Nation ft. David Beckham, Mo Salah, Vini Jr and other star footballers https://campaignme.com/bigtime-creative-shop-launches-pepsi-football-nation-ft-david-beckham-mo-salah-vini-jr-and-other-star-footballers/ Fri, 24 Apr 2026 13:30:58 +0000 https://campaignme.com/?p=121020 Fresh off its milestone achievements of ranking the highest among MENA agencies in the WARC Creative 100 2026 and being ranked fourth highest among independent agencies globally in the WARC Creative Rankings, BigTime Creative Shop returns with a global statement, unveiling Pepsi Football Nation, a blockbuster new platform for Pepsi that unites some of the biggest names in […]

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]]> Omnicom Media picks Ellen Griffin as Global Brand President of OMD https://campaignme.com/omnicom-media-appoints-ellen-griffin-as-global-brand-president-of-omd/ Wed, 18 Mar 2026 11:50:42 +0000 https://campaignme.com/?p=117956 Omnicom Media, an Omnicom connected capability, has appointed Ellen Griffin as Global Brand President of OMD effective immediately. Following last week’s appointment of Bradley Rogers as the new CEO of OMD USA, this news underscores Omnicom Media’s stated commitment to putting practitioner‑leaders in top roles across its agencies, which OM describes as “the front lines of client success”. […]

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]]> Lays Forno is ‘as healthy as reformer pilates’ in new, comedic spot https://campaignme.com/lays-forno-is-as-healthy-as-reformer-pilates-in-new-comedic-spot/ Thu, 26 Feb 2026 12:29:02 +0000 https://campaignme.com/?p=117004 Pepsico’s Lays Forno has launched a campaign to establish the baked potato chip as a healthier option in the category for consumers in Saudi Arabia and the UAE. Produced in partnership with Film Pudding and creatively developed by Wondereight, the campaign’s comedic nature adds drama to a pilates class when a participant notices a bag […]

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]]> FP7 McCANN Riyadh appoints ECD, Head of Strategy https://campaignme.com/fp7-mccann-riyadh-appoints-head-of-strategy-executive-creative-director/ Tue, 03 Feb 2026 07:31:20 +0000 https://campaignme.com/?p=115446 FP7 McCANN Riyadh has appointed Rawad Eldahouk as Head of Strategy and Saadi Alkouatli as Executive Creative Director, continuing its strong momentum and growth. These roles reflect the ongoing commitment to creativity as a growth engine, strengthening its ability to deliver culturally grounded, strategically driven, understanding local ambition and business-focused solutions for clients in the […]

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]]> IMI appoints Mona Elsaka as Chief Brand, Marketing and Communications Officer https://campaignme.com/imi-appoints-mona-elsaka-as-chief-brand-marketing-and-communications-officer/ Thu, 22 Jan 2026 09:00:44 +0000 https://campaignme.com/?p=114938 IMI, a global privately owned media group headquartered in the UAE, has appointed Mona Elsaka as Chief Brand, Marketing and Communications Officer. Elsaka is an award-winning global brand and marketing executive with a career spanning some of the world’s most recognised organisations. She held senior leadership roles at Fortune 100 and Fortune 500 companies, including […]

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