People meters Archives - Campaign Middle East https://campaignme.com/tag/people-meters/ Wed, 02 Sep 2020 12:01:16 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png People meters Archives - Campaign Middle East https://campaignme.com/tag/people-meters/ 32 32 ABG launches UAE cross-media measurement initiative https://campaignme.com/abg-launches-uae-cross-media-measurement-initiative/ Wed, 02 Sep 2020 12:01:16 +0000 https://campaignme.com/?p=26761 Media measurement, transparency and the UAE’s advertising and media industry have rarely seen eye-to-eye. Over the years, the industry’s relationship with transparency and media measurement has been characterised by procrastination, disagreement and failure. TV people-meter projects have come and gone, print audits have fallen out of favour, and the industry has struggled to build consensus […]

The post ABG launches UAE cross-media measurement initiative appeared first on Campaign Middle East.

]]> Where now for people meters? https://campaignme.com/now-people-meters/ Sun, 21 Aug 2016 06:30:40 +0000 https://campaignme.com/?p=11036 Once again the UAE’s advertisers are on the cusp of knowing who is watching what on television but the final hurdles could still threaten the age-old project, writes Austyn Allison The UAE’s TView people-meter project is now being audited by Paris-based non-profit CESP. But this big announcement, made at the end of July, may have […]

The post Where now for people meters? appeared first on Campaign Middle East.

]]>