Pemo Archives - Campaign Middle East https://campaignme.com/tag/pemo/ Mon, 17 Nov 2025 07:52:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Pemo Archives - Campaign Middle East https://campaignme.com/tag/pemo/ 32 32 Pemo turns Saudi’s ‘Technologia’ meme into viral digital campaign https://campaignme.com/pemo-turns-saudis-viral-technologia-meme-into-successful-digital-campaign/ Mon, 17 Nov 2025 06:20:56 +0000 https://campaignme.com/?p=111920 Pemo, a leading spend management platform for MENA businesses, has struck viral gold with its latest digital campaign “Technologia”, inspired by a wildly popular Saudi meme that first took off on YouTube about seven months ago. The original clip, featuring an Arab man gleefully shouting “Technologia!”, became a cultural touchstone for the region’s playful take […]

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]]> Pemo launches first OOH campaign as growth accelerates https://campaignme.com/pemo-launches-first-ooh-campaign-as-growth-accelerates/ Tue, 13 May 2025 05:00:29 +0000 https://campaignme.com/?p=102166 Produced with creative agency Ducklife and media agency Carat, Pemo, a UAE-based fintech company, has launched its first OOH campaign, expanding its presence across Dubai with a message that takes aim at the frustrations of manual expense management. In collaboration with Mastercard, the campaign features two 30-meter hoardings along Sheikh Zayed Road and more than […]

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