outdoor advertising Archives - Campaign Middle East

Subway, Saatchi & Saatchi ME leave people on ‘typing…’ for 5 days before grand reveal

Anup Oommen — Thu, 14 May 2026 09:12:40 +0000

What does a brand do when one of its products has been off the menu for six years and customers have been asking and waiting for it ever since? Subway and Saatchi & Saatchi ME decided to bring the product back, but not before making the customers wait a little longer. The ‘Subway is Typing‘ […]

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Seen is not the same as remembered

Anup Oommen — Mon, 06 Apr 2026 04:30:10 +0000

For decades, the outdoor advertising (OOH) industry has been anchored to a single metric: traffic volume. Highways became the gold standard. More cars meant more eyes, more eyes meant more value, and more value justified premium rates. The logic was clean, scalable, and easy to sell. But in 2026, that logic is showing its age. […]

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Mada Media awards strategic OOH bid to Choueiri Group’s Arabian Outdoor

Anup Oommen — Tue, 31 Mar 2026 08:46:44 +0000

Mada Media – the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai – has awarded a strategic OOH advertising bid to Arabian Outdoor, a Choueiri Group brand. Under this contract, Arabian Outdoor has been granted the rights to install, operate, invest in and generate revenue from […]

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Ellington Properties shares a reminder about the beauty of ‘Live in Your Moment’

Anup Oommen — Fri, 23 Jan 2026 12:54:08 +0000

Ellington Properties has launched its Live in Your Moment campaign to express its brand beyond real estate. The goal was to articulate a philosophy-centred on thoughtful, human-centred living. The campaign reinforced the brand’s belief that a home is not just a place to live, but a space where life is enjoyed, shaped by design, emotion […]

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Mada Media Strategic Partners Forum sets the tone for Dubai’s OOH industry

Anup Oommen — Thu, 22 Jan 2026 07:16:05 +0000

Mada Media, the official entity for issuing out-of-home (OOH) advertisement permits in Dubai, has convened its Strategic Partners Forum, bringing together leading out of home (OOH) advertising investors and key stakeholders to strengthen strategic partnerships and advance cooperation across the industry ecosystem. The forum was attended by members of Mada Media’s Board of Directors; Mansoor […]

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Royal Jordanian marks 62 years with a simple, powerful campaign

Anup Oommen — Mon, 19 Jan 2026 02:02:22 +0000

Royal Jordanian Airlines, in collaboration with its incumbent creative agency Adpro& Group, is celebrating its 62nd anniversary with an integrated month-long campaign that looks firmly to the future, reflecting on one of the airline’s most successful and transformative years in recent history. The milestone comes as Royal Jordanian continues to undergo a significant operational and […]

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The OOH-so-great outdoor advertising

Ishwari Khatu — Fri, 02 Jan 2026 08:00:51 +0000

A few years ago, as I stood under one of Dubai’s massive bridge installations on Sheikh Zayed Road, watching an outdoor campaign come to life, it struck me that the city itself is becoming a storyteller. The skyline was speaking – not through architecture, but through imagination. That’s the beauty of Dubai right now: it’s […]

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Media World and Pixels World appoint Firas Salha as Acting CEO

Anup Oommen — Fri, 07 Nov 2025 05:20:20 +0000

Media World and Pixels World have appointed Firas Salha as Acting Group Chief Executive Officer. This strategic appointment aims to ensure continuity in leadership as the multi-platform media group, and DOOH and OOH advertising services provider in the UAE, accelerates its growth and innovation initiatives. Salha brings into the role an impressive leadership background. He […]

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ELAN Media unveils OOH lightbox displays on streetlight poles in Qatar

Anup Oommen — Wed, 10 Sep 2025 04:20:54 +0000

Advertising company ELAN Media has unveiled lightbox displays mounted on Lusail City’s streetlight poles, which is reportedly the first of its kind in the State of Qatar. The out-of-home (OOH) displays include 52 high-visibility faces, which have been strategically placed along key routes to Place Vendome, Al Maha Island, and the Food Arena Marina. Campaign […]

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Jotun reveals rollout, success of its 50th Anniversary UAE campaign

Anup Oommen — Thu, 26 Jun 2025 08:00:36 +0000

Paints and coatings manufacturer Jotun recently celebrated its golden milestone – 50 years of inspiring the visual and architectural landscape in the UAE – with its ‘Jotun Paints 50th Anniversary’ campaign across the UAE. In conversation with Campaign Middle East, Kjetil Urheim, Managing Director, Jotun UAE, said, “The campaign’s primary goal was to celebrate the […]

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