Out-of-home Archives - Campaign Middle East https://campaignme.com/tag/out-of-home/ Tue, 09 Jun 2026 02:23:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Out-of-home Archives - Campaign Middle East https://campaignme.com/tag/out-of-home/ 32 32 Mada Media awards 21 digital unipoles on Sheikh Zayed Road to Hypermedia https://campaignme.com/mada-media-awards-tender-for-21-digital-unipoles-on-sheikh-zayed-road-to-hypermedia/ Mon, 08 Jun 2026 07:50:21 +0000 https://campaignme.com/?p=123005 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetisation of 21 digital unipoles as billboards at selected locations in the Jebel Ali area along Sheikh Zayed Road. […]

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]]> The One Club launches free global challenge for young creatives; prizes worth $15,000 https://campaignme.com/the-one-club-launches-free-global-challenge-for-young-creatives-prizes-worth-15000/ Tue, 02 Jun 2026 12:31:40 +0000 https://campaignme.com/?p=122773 The One Club for Creativity has launched its first Young Ones “Get Out the Vote” brief, a new free global challenge calling on undergraduate college students around the world to come up with campaigns to drive voter participation. As one of the world’s leading nonprofit organisations whose mission is to support the global creative community, […]

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]]> Lemma and Continuum Media expand partnership to bring AI-powered OOH solutions https://campaignme.com/lemma-and-continuum-media-expand-partnership-to-bring-ai-powered-ooh-solutions/ Tue, 02 Jun 2026 08:09:49 +0000 https://campaignme.com/?p=122775 Lemma, a AI-powered full-funnel attribution platform for emerging channels, and Continuum Media, a premier media representation firm in the Middle East announced a significant expansion of their partnership. Building on their successful collaboration in Programmatic Digital Out-of-Home (pDOOH), Continuum Media will now represent Lemma’s newly launched Full-Funnel Performance-Driven OOH Solution across the Middle East region. […]

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]]> Adcities appoints ex-Teads executive Hicham Berrada to lead global expansion https://campaignme.com/adcities-appoints-ex-teads-executive-hicham-berrada-to-lead-global-expansion/ Mon, 25 May 2026 05:00:27 +0000 https://campaignme.com/?p=122526 Adcities, an adtech firm specialised in out-of-home advertising, has appointed Hicham Berrada as SVP of Global Expansion, bringing on board a highly experienced international adtech executive to lead its next phase of international growth. In his new role, Berrada will lead the next phase of Adcities’ expansion. The company, headquartered in Florida with its first […]

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]]> Mada Media launches exclusive bid to support national SMEs https://campaignme.com/mada-media-launches-exclusive-bid-to-support-national-smes/ Fri, 22 May 2026 11:08:20 +0000 https://campaignme.com/?p=122414 In line with the directives of Dubai’s leadership to empower national small and medium enterprises (SMEs), and in support of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced […]

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]]> DIB resonates strongly with series of solidarity campaigns instead of silence https://campaignme.com/dubai-islamic-bank-resonates-strongly-with-series-of-solidarity-campaigns-instead-of-silence/ Tue, 12 May 2026 11:05:47 +0000 https://campaignme.com/?p=121861 DIB has revealed a series of campaigns linked to the unforeseen, geopolitical situation that the country and the region witnessed, while showing solidarity with the nation and its leaders, and highlighting how it stood tall with UAE leadership, the nation’s brave frontline warriors and the people across the country at large. At a time when many […]

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]]> UAE-based Alliance Media acquires OOH operator Brandit Outdoor https://campaignme.com/uae-based-alliance-media-acquires-ooh-operator-brandit-outdoor/ Fri, 08 May 2026 02:00:38 +0000 https://campaignme.com/?p=121760 Alliance Media, an international out-of-home (OOH) media owner with operations across more than 40 countries, has completed the acquisition of Brandit Outdoor, a Kampala-based outdoor advertising operator. Financial terms of the transaction were not disclosed. Brandit Outdoor was founded on 11 February 2009 by Abdi Liban Omar and Omar Amaya Liban, and operated as an […]

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]]> Aditi Khare joins Mada Media as Chief Marketing Associate https://campaignme.com/aditi-khare-joins-mada-media-as-chief-marketing-associate/ Thu, 07 May 2026 06:09:02 +0000 https://campaignme.com/?p=121679 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai,  has appointed Aditi Khare as Chief Marketing Associate. With more than 12 years of global marketing experience, Khare brings a strong track record of building high-impact brand campaigns and driving brand growth across markets including the UAE, China, […]

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]]> Mada Media signs advertising contracts worth nearly AED1bn in Q1 2026 https://campaignme.com/mada-media-signs-advertising-contracts-worth-nearly-aed1bn-in-q1-2026/ Tue, 05 May 2026 06:14:44 +0000 https://campaignme.com/?p=121465 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in Dubai, has signed advertising contracts with a total value of approximately AED1 billion in the first quarter of 2026 . The agreements, spanning five to seven years, reflect continued momentum in the sector and reinforce Dubai’s position as a […]

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]]> Outdoor Media introduces 3D hologram advertising in Oman https://campaignme.com/outdoor-media-introduces-3d-hologram-advertising-in-oman/ Tue, 28 Apr 2026 06:43:16 +0000 https://campaignme.com/?p=121145 Outdoor Media Oman, a SABCO Media Company, has introduced a new 3D hologram advertising solution in Oman, adding an immersive format to the country’s evolving out-of-home landscape. The installations are now live at Oman Avenues Mall and Markaz Al Bahja Mall, placing large-format 3D holographic displays within two distinct retail environments in Muscat and allowing […]

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