OOH Archives - Campaign Middle East https://campaignme.com/tag/ooh/ Tue, 23 Jun 2026 09:23:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png OOH Archives - Campaign Middle East https://campaignme.com/tag/ooh/ 32 32 Where the out-of-home advertising sector in Dubai stands today https://campaignme.com/where-the-out-of-home-advertising-sector-in-dubai-stands-today/ Tue, 23 Jun 2026 09:23:31 +0000 https://campaignme.com/?p=123702 I recently met with leaders of three of the largest global investment groups spanning advertising, communications, and marketing, to take stock of the latest developments in Dubai’s out-of-home (OOH) advertising sector. These meetings revealed strong investor confidence in the country’s economic stability and resilience, built on the solid foundations our wise leadership has long established. […]

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]]> Flick Global brings a new vision to Syria https://campaignme.com/flick-global-brings-a-new-vision-to-syria/ Thu, 18 Jun 2026 09:47:45 +0000 https://campaignme.com/?p=123485 Flick Global, in partnership with the Arab Advertising Organisation, is pleased to announce the expansion of its investment activities in Syria through a new initiative aimed at developing the country’s outdoor advertising sector and enhancing the visual landscape across key strategic locations. The initiative will focus on major locations, including Damascus International Airport Road and […]

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]]> Spent 13 years buying OOH. Then I crossed the floor and sold it. Here’s what nobody tells you. https://campaignme.com/spent-13-years-buying-ooh-then-i-crossed-the-floor-and-sold-it-heres-what-nobody-tells-you/ Wed, 10 Jun 2026 08:16:26 +0000 https://campaignme.com/?p=123208 Most people in media spend a career on one side of the transaction. They become very good at it. They develop instincts, relationships, and a worldview that makes complete sense — from where they’re standing. The problem is that the person on the other side of the table has a completely different worldview. And as […]

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]]> Mada Media awards 21 digital unipoles on Sheikh Zayed Road to Hypermedia https://campaignme.com/mada-media-awards-tender-for-21-digital-unipoles-on-sheikh-zayed-road-to-hypermedia/ Mon, 08 Jun 2026 07:50:21 +0000 https://campaignme.com/?p=123005 Mada Media, the company responsible for organising, developing and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced the award of its latest tender to Hypermedia for the installation, operation, and commercial monetisation of 21 digital unipoles as billboards at selected locations in the Jebel Ali area along Sheikh Zayed Road. […]

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]]> Lemma and Continuum Media expand partnership to bring AI-powered OOH solutions https://campaignme.com/lemma-and-continuum-media-expand-partnership-to-bring-ai-powered-ooh-solutions/ Tue, 02 Jun 2026 08:09:49 +0000 https://campaignme.com/?p=122775 Lemma, a AI-powered full-funnel attribution platform for emerging channels, and Continuum Media, a premier media representation firm in the Middle East announced a significant expansion of their partnership. Building on their successful collaboration in Programmatic Digital Out-of-Home (pDOOH), Continuum Media will now represent Lemma’s newly launched Full-Funnel Performance-Driven OOH Solution across the Middle East region. […]

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]]> Range Rover just pulled up to UAE’s most exclusive address https://campaignme.com/range-rover-just-pulled-up-to-uaes-most-exclusive-address/ Mon, 25 May 2026 13:31:14 +0000 https://campaignme.com/?p=122599 Real luxury doesn’t shout, it selects. When Range Rover chooses a setting for its campaign, the location becomes part of the message — and right now, that location is J1 Beach, Dubai’s sophisticated urban riviera where the Jumeirah 1 shoreline meets a world that runs on effortlessness and exclusivity. This is a brand that has […]

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]]> The cost of going dark https://campaignme.com/the-cost-of-going-dark/ Mon, 25 May 2026 12:12:43 +0000 https://campaignme.com/?p=122568 Every time uncertainty hits, the same meeting happens in boardrooms across the UAE and the GCC. Budgets are reviewed, and marketing is usually the first to feel the cut. It is an understandable instinct. It is also, consistently, the wrong one. The cost of going quiet rarely shows on a spreadsheet. But it appears in […]

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]]> Adcities appoints ex-Teads executive Hicham Berrada to lead global expansion https://campaignme.com/adcities-appoints-ex-teads-executive-hicham-berrada-to-lead-global-expansion/ Mon, 25 May 2026 05:00:27 +0000 https://campaignme.com/?p=122526 Adcities, an adtech firm specialised in out-of-home advertising, has appointed Hicham Berrada as SVP of Global Expansion, bringing on board a highly experienced international adtech executive to lead its next phase of international growth. In his new role, Berrada will lead the next phase of Adcities’ expansion. The company, headquartered in Florida with its first […]

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]]> Mada Media launches exclusive bid to support national SMEs https://campaignme.com/mada-media-launches-exclusive-bid-to-support-national-smes/ Fri, 22 May 2026 11:08:20 +0000 https://campaignme.com/?p=122414 In line with the directives of Dubai’s leadership to empower national small and medium enterprises (SMEs), and in support of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced […]

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]]> Why OOH can no longer be sold like OOH https://campaignme.com/why-ooh-can-no-longer-be-sold-like-ooh/ Thu, 21 May 2026 05:00:17 +0000 https://campaignme.com/?p=122206 The OOH industry is still largely selling a modern channel through an outdated model. A location is selected. A format is purchased. Visibility is delivered. The logic has remained largely unchanged for decades. But audiences no longer experience cities that way. People move through connected environments, repeated routes, and continuous exposure patterns. Yet much of […]

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