OOH Archives - Campaign Middle East

Lemma and Continuum Media expand partnership to bring AI-powered OOH solutions

Hiba Faisal — Tue, 02 Jun 2026 08:09:49 +0000

Lemma, a AI-powered full-funnel attribution platform for emerging channels, and Continuum Media, a premier media representation firm in the Middle East announced a significant expansion of their partnership. Building on their successful collaboration in Programmatic Digital Out-of-Home (pDOOH), Continuum Media will now represent Lemma’s newly launched Full-Funnel Performance-Driven OOH Solution across the Middle East region. […]

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Range Rover just pulled up to UAE’s most exclusive address

Hiba Faisal — Mon, 25 May 2026 13:31:14 +0000

Real luxury doesn’t shout, it selects. When Range Rover chooses a setting for its campaign, the location becomes part of the message — and right now, that location is J1 Beach, Dubai’s sophisticated urban riviera where the Jumeirah 1 shoreline meets a world that runs on effortlessness and exclusivity. This is a brand that has […]

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The cost of going dark

Shantelle Nagarajan — Mon, 25 May 2026 12:12:43 +0000

Every time uncertainty hits, the same meeting happens in boardrooms across the UAE and the GCC. Budgets are reviewed, and marketing is usually the first to feel the cut. It is an understandable instinct. It is also, consistently, the wrong one. The cost of going quiet rarely shows on a spreadsheet. But it appears in […]

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Adcities appoints ex-Teads executive Hicham Berrada to lead global expansion

Anup Oommen — Mon, 25 May 2026 05:00:27 +0000

Adcities, an adtech firm specialised in out-of-home advertising, has appointed Hicham Berrada as SVP of Global Expansion, bringing on board a highly experienced international adtech executive to lead its next phase of international growth. In his new role, Berrada will lead the next phase of Adcities’ expansion. The company, headquartered in Florida with its first […]

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Mada Media launches exclusive bid to support national SMEs

Shantelle Nagarajan — Fri, 22 May 2026 11:08:20 +0000

In line with the directives of Dubai’s leadership to empower national small and medium enterprises (SMEs), and in support of the Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development (Dubai SME), Mada Media, the company responsible for organising, developing, and managing the out-of-home (OOH) advertising sector in the Emirate of Dubai, has announced […]

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Why OOH can no longer be sold like OOH

Ishwari Khatu — Thu, 21 May 2026 05:00:17 +0000

The OOH industry is still largely selling a modern channel through an outdated model. A location is selected. A format is purchased. Visibility is delivered. The logic has remained largely unchanged for decades. But audiences no longer experience cities that way. People move through connected environments, repeated routes, and continuous exposure patterns. Yet much of […]

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Subway, Saatchi & Saatchi ME leave people on ‘typing…’ for 5 days before grand reveal

Anup Oommen — Thu, 14 May 2026 09:12:40 +0000

What does a brand do when one of its products has been off the menu for six years and customers have been asking and waiting for it ever since? Subway and Saatchi & Saatchi ME decided to bring the product back, but not before making the customers wait a little longer. The ‘Subway is Typing‘ […]

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DIB resonates strongly with series of solidarity campaigns instead of silence

Anup Oommen — Tue, 12 May 2026 11:05:47 +0000

DIB has revealed a series of campaigns linked to the unforeseen, geopolitical situation that the country and the region witnessed, while showing solidarity with the nation and its leaders, and highlighting how it stood tall with UAE leadership, the nation’s brave frontline warriors and the people across the country at large. At a time when many […]

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Hills doubles down on OOH with AED1bn infrastructure investment

Ishwari Khatu — Tue, 12 May 2026 10:33:21 +0000

Hills Advertising has revealed that it is investing AED1bn (approximately $272m) towards the expansion and digisation of its out-of-home (OOH) network in Dubai. The development is a part of Dubai’s broader OOH landscape, which is managed by Mada Media, which oversees the organisation and development of the sector. The invested amount will go towards the […]

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UAE-based Alliance Media acquires OOH operator Brandit Outdoor

Anup Oommen — Fri, 08 May 2026 02:00:38 +0000

Alliance Media, an international out-of-home (OOH) media owner with operations across more than 40 countries, has completed the acquisition of Brandit Outdoor, a Kampala-based outdoor advertising operator. Financial terms of the transaction were not disclosed. Brandit Outdoor was founded on 11 February 2009 by Abdi Liban Omar and Omar Amaya Liban, and operated as an […]

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