Nizar Malaeb Archives - Campaign Middle East https://campaignme.com/tag/nizar-malaeb/ Thu, 03 Jul 2025 12:37:53 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Nizar Malaeb Archives - Campaign Middle East https://campaignme.com/tag/nizar-malaeb/ 32 32 Do AI influencers resonate? https://campaignme.com/do-ai-influencers-resonate/ Thu, 03 Jul 2025 07:28:07 +0000 https://campaignme.com/?p=104917 Forget everything you thought you knew about influencers. Turns out, brands are leaning into ones that don’t drink matcha, go on sponsored retreats, and don’t even exist – at least not in the traditional sense. In today’s digital-first landscape, some of the most compelling brand voices aren’t human at all. They’re virtual, coded brand ambassadors. […]

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]]> Brand vs performance marketing: Have we found the balance? https://campaignme.com/brand-vs-performance-marketing-have-we-found-the-balance/ Tue, 17 Dec 2024 10:08:54 +0000 https://campaignme.com/?p=93614 Does the industry still play favourites between focusing their efforts on top of the funnel or the bottom of the funnel or have they achieved the balancing act. To find out the answers, we asked a cross-section of industry experts for their take. Has the industry found the balance between brand and performance marketing? Opinions […]

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