national pride Archives - Campaign Middle East

Saudia, adidas reveal ‘Made to Fly’ collab bringing culture, sport and travel together

Anup Oommen — Mon, 20 Apr 2026 05:30:38 +0000

Saudia and adidas have introduced the adidas x Saudia Made to Fly pack, a first-of-its-kind collaboration in the region bringing together sportswear and aviation, marking a new frontier at the intersection of sport, culture and travel. The campaign has been rolled out across digital, social media and owned media channels. The adidas x Saudia Made to […]

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ADNOC at Formula 1: Blending brand experience, storytelling and hands-on learning

Anup Oommen — Wed, 17 Dec 2025 07:15:14 +0000

ADNOC has extended its multi-year partnership with Ethara to sponsor the Formula 1 Etihad Airways Abu Dhabi Grand Prix. The brand has also revealed a distinctly UAE-centric campaign titled ‘The Race Within’, which goes far beyond a corporate slogan to a lived ethos that highlights the UAE’s spirit of performance, ambition and national pride. As […]

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Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

Anup Oommen — Mon, 22 Sep 2025 15:00:24 +0000

First Gulf Company (FGC), a Saudi organisation proudly contributing to Vision 2030, has launched a social-first media campaign to celebrate Saudi National Day in partnership with its creative agency of record, TBWA\RAAD, which conceptualised and executed the campaign. As one of the Kingdom’s leading systems integration companies, First Gulf Company aims to be at the […]

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Podcast: Lara Traboulsi on how Snap is ‘supercharging’ Saudi National Day

Anup Oommen — Mon, 11 Aug 2025 08:00:04 +0000

On the latest episode of Campaign Middle East’s On The Record podcast, Lara Traboulsi, Regional Creative Strategy Lead, Snap Inc., discusses how Saudi National Day has gone far beyond a one-day celebration of national pride, unity and cultural identity into a month-long celebration and convergence of commerce, community, culture and creativity. Commenting on the cultural shift and […]

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How Saudi National Day became a month-long celebration

Anup Oommen — Tue, 05 Aug 2025 04:40:30 +0000

Saudi National Day has always been a symbol of national pride, unity and cultural identity. But in the past decade, it has evolved into something far greater, a nationwide movement that blends tradition with modernity, celebration with commerce, and culture with creativity. What was once a single day marked on the calendar is now an […]

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How tourism is powering a new era in Saudi Arabia

Anup Oommen — Wed, 30 Jul 2025 07:50:05 +0000

As someone who has had the privilege of working within Saudi Arabia’s tourism sector for nearly three years, I have seen first-hand how transformation here isn’t just about vision — it’s about delivery. Growth is easy to talk about. Sustaining it is another story. Nevertheless, Saudi Arabia is not just growing — it is evolving. […]

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