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	<title>mupis Archives - Campaign Middle East</title>
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	<title>mupis Archives - Campaign Middle East</title>
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		<title>Dubai Police, RTA reveal campaign urging people to &#8216;drive like their mum&#8217;s watching&#8217;</title>
		<link>https://campaignme.com/dubai-police-rta-reveal-campaign-urging-people-to-drive-like-their-mums-watching/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 14 Apr 2026 07:15:03 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[behaviours]]></category>
		<category><![CDATA[bridge banners]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[carousels]]></category>
		<category><![CDATA[congestion]]></category>
		<category><![CDATA[digital billboards]]></category>
		<category><![CDATA[distracted driving]]></category>
		<category><![CDATA[driving behaviour]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Dubai Police]]></category>
		<category><![CDATA[hero films]]></category>
		<category><![CDATA[Khaseibah]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mupis]]></category>
		<category><![CDATA[Optix Middle East]]></category>
		<category><![CDATA[outdoor placements]]></category>
		<category><![CDATA[Prodigious Middle East]]></category>
		<category><![CDATA[radio spots]]></category>
		<category><![CDATA[Road safety]]></category>
		<category><![CDATA[Roads and Transport Authority]]></category>
		<category><![CDATA[RTA]]></category>
		<category><![CDATA[Saatchi & Saatchi MEA]]></category>
		<category><![CDATA[Sebastien Boutabel]]></category>
		<category><![CDATA[Sheikh Zayed Road]]></category>
		<category><![CDATA[signboards]]></category>
		<category><![CDATA[social cutdowns]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Platforms]]></category>
		<category><![CDATA[Starcom]]></category>
		<category><![CDATA[sudden braking]]></category>
		<category><![CDATA[tailgating]]></category>
		<category><![CDATA[their mothers]]></category>
		<category><![CDATA[unnecessary lane changes]]></category>
		<category><![CDATA[videos]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=120469</guid>

					<description><![CDATA[<p>Dubai&#8217;s Roads and Transport Authority (RTA), in collaboration with Dubai Police, has launched a campaign aimed at tackling the everyday driving behaviours that contribute to congestion and road safety risks across Dubai. Not the big, obvious violations, but the smaller, routine ones people slip into without thinking, whether that&#8217;s tailgating, sudden braking, distracted driving, or [&#8230;]</p>
<p>The post <a href="https://campaignme.com/dubai-police-rta-reveal-campaign-urging-people-to-drive-like-their-mums-watching/">Dubai Police, RTA reveal campaign urging people to &#8216;drive like their mum&#8217;s watching&#8217;</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Abu Dhabi BioBank spurs communities to &#8216;Preserve Life’s First Gift&#8217;, combat cancers</title>
		<link>https://campaignme.com/abu-dhabi-biobank-spurs-communities-to-preserve-lifes-first-gift-in-powerful-campaign/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Thu, 29 Jan 2026 04:29:46 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Editors' Picks]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[above-the-line]]></category>
		<category><![CDATA[Abu Dhabi]]></category>
		<category><![CDATA[Abu Dhabi Biobank]]></category>
		<category><![CDATA[Al Ain]]></category>
		<category><![CDATA[blood bank]]></category>
		<category><![CDATA[blood cancer]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[branded giveaways]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Category]]></category>
		<category><![CDATA[category awareness]]></category>
		<category><![CDATA[cinema ads]]></category>
		<category><![CDATA[cinema advertising]]></category>
		<category><![CDATA[community participation]]></category>
		<category><![CDATA[cord blood bank]]></category>
		<category><![CDATA[cord blood preservation]]></category>
		<category><![CDATA[Department of Health Abu Dhabi]]></category>
		<category><![CDATA[digital consumption]]></category>
		<category><![CDATA[DOH]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[halassemia]]></category>
		<category><![CDATA[Instagram]]></category>
		<category><![CDATA[leukemia]]></category>
		<category><![CDATA[M42]]></category>
		<category><![CDATA[M42 marketing and Communications]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[medical lab]]></category>
		<category><![CDATA[megacoms]]></category>
		<category><![CDATA[mupis]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[out-of-home billboards]]></category>
		<category><![CDATA[outdoor billboards]]></category>
		<category><![CDATA[precision-led healthcare]]></category>
		<category><![CDATA[Preserve Life's First Gift]]></category>
		<category><![CDATA[preventative healthcare]]></category>
		<category><![CDATA[salience]]></category>
		<category><![CDATA[search behaviour]]></category>
		<category><![CDATA[sickle cell anaemia]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Vox Cinemas]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=115247</guid>

					<description><![CDATA[<p>Abu Dhabi Biobank, a leading healthcare entity in the UAE capital and the region&#8217;s largest hybrid cord blood bank, has revealed the impact and incredible success of a powerful campaign titled &#8216;Preserve Life&#8217;s First Gift&#8217;. The context behind the campaign: In the UAE, only 2 to 3 per cent of parents choose to preserve a [&#8230;]</p>
<p>The post <a href="https://campaignme.com/abu-dhabi-biobank-spurs-communities-to-preserve-lifes-first-gift-in-powerful-campaign/">Abu Dhabi BioBank spurs communities to &#8216;Preserve Life’s First Gift&#8217;, combat cancers</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Motor City to get smart media network through Union Properties, Hypermedia partnership</title>
		<link>https://campaignme.com/motor-city-to-get-smart-media-network-through-union-properties-hypermedia-partnership/</link>
		
		<dc:creator><![CDATA[Shantelle Nagarajan]]></dc:creator>
		<pubDate>Wed, 21 Jan 2026 09:02:54 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Amer Khansaheb]]></category>
		<category><![CDATA[digital gateways]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[hoardings]]></category>
		<category><![CDATA[Hypermedia]]></category>
		<category><![CDATA[Motor City]]></category>
		<category><![CDATA[mupis]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[Partnership]]></category>
		<category><![CDATA[Philip Matta]]></category>
		<category><![CDATA[Union Properties]]></category>
		<category><![CDATA[W Group Holding]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=114890</guid>

					<description><![CDATA[<p>Union Properties has entered an exclusive partnership with Hypermedia, a subsidiary of W Group Holding, to transform the media infrastructure of Motor City. The objective of the partnership is to create a premium, strategically curated ecosystem that amplifies brand visibility while enriching Motor City’s dynamic urban experience. Through this deal, the digital-out-of-home (DOOH) and retail [&#8230;]</p>
<p>The post <a href="https://campaignme.com/motor-city-to-get-smart-media-network-through-union-properties-hypermedia-partnership/">Motor City to get smart media network through Union Properties, Hypermedia partnership</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Careem Quik gets cheeky, showing how &#8216;fresh&#8217; in many forms arrives in 15 minutes</title>
		<link>https://campaignme.com/careem-quik-gets-cheeky-showing-how-fresh-in-many-forms-arrives-in-15-minutes/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Wed, 08 Oct 2025 06:30:08 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Media]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[15 minute delivery]]></category>
		<category><![CDATA[AfrobySara]]></category>
		<category><![CDATA[Bigfoot films]]></category>
		<category><![CDATA[bridge banners]]></category>
		<category><![CDATA[Careem Quik]]></category>
		<category><![CDATA[digital hoardings]]></category>
		<category><![CDATA[digital media]]></category>
		<category><![CDATA[digital screens]]></category>
		<category><![CDATA[DOOH]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[elevator screens]]></category>
		<category><![CDATA[fresh fruits]]></category>
		<category><![CDATA[fresh vegetables]]></category>
		<category><![CDATA[grocery delivery]]></category>
		<category><![CDATA[in-app channels]]></category>
		<category><![CDATA[Inﬂuencer marketing]]></category>
		<category><![CDATA[Jasmine Fares. Sherif Fayed]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Melissa]]></category>
		<category><![CDATA[META]]></category>
		<category><![CDATA[Miled]]></category>
		<category><![CDATA[mupis]]></category>
		<category><![CDATA[on-demand]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[Out-of-home]]></category>
		<category><![CDATA[platforms]]></category>
		<category><![CDATA[Premium]]></category>
		<category><![CDATA[Quality Control team]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[static billboards]]></category>
		<category><![CDATA[The Creative Studio]]></category>
		<category><![CDATA[TikTok]]></category>
		<category><![CDATA[unipoles]]></category>
		<category><![CDATA[YouTube]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=109900</guid>

					<description><![CDATA[<p>Careem Quik has rolled out a cheeky new &#8216;Get Fresh&#8217; campaign across Dubai, turning heads while spotlighting Quik&#8217;s selection of premium-quality fresh fruit and vegetables – all delivered in just 15 minutes. The creative concept was developed entirely by the brand&#8217;s in-house creative team – the Creative Studio. The digital media plan, influencer marketing and [&#8230;]</p>
<p>The post <a href="https://campaignme.com/careem-quik-gets-cheeky-showing-how-fresh-in-many-forms-arrives-in-15-minutes/">Careem Quik gets cheeky, showing how &#8216;fresh&#8217; in many forms arrives in 15 minutes</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Media Mix captures new eyeballs with Starzmedia</title>
		<link>https://campaignme.com/media-mix-captures-new-eyeballs-with-starzmedia/</link>
		
		<dc:creator><![CDATA[Ishwari Khatu]]></dc:creator>
		<pubDate>Fri, 26 Aug 2022 06:31:48 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Commercials]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[The Work]]></category>
		<category><![CDATA[Abu Dhabi]]></category>
		<category><![CDATA[billboards]]></category>
		<category><![CDATA[media mix]]></category>
		<category><![CDATA[mupis]]></category>
		<category><![CDATA[OOH]]></category>
		<category><![CDATA[Partnership]]></category>
		<category><![CDATA[Starz Media]]></category>
		<category><![CDATA[unipoles]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=52422</guid>

					<description><![CDATA[<p>OOH company Media Mix Advertising and Starz Media come together to launch OOH advertising across UAE. Media Mix Advertising is led by Paul Abouchacra, who has an extensive OOH experience in the UAE. Media Mix’s core vision involves steadily and consistently growing its presence as a leading outdoor media company. It aims to offer expert, [&#8230;]</p>
<p>The post <a href="https://campaignme.com/media-mix-captures-new-eyeballs-with-starzmedia/">Media Mix captures new eyeballs with Starzmedia</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
]]></description>
		
		
		
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