monetisation Archives - Campaign Middle East https://campaignme.com/tag/monetisation/ Wed, 29 Apr 2026 06:05:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png monetisation Archives - Campaign Middle East https://campaignme.com/tag/monetisation/ 32 32 How Saudi Arabia’s Gen Z are redefining the future of sports and entertainment: report https://campaignme.com/how-saudi-arabias-gen-z-are-redefining-the-future-of-sports-and-entertainment-report/ Tue, 28 Apr 2026 07:38:26 +0000 https://campaignme.com/?p=121152 Dentsu Sports International (DSI) has released a new report titled KSA Youth PowerPlay, which explores how Saudi Arabia’s Gen Z population is reshaping the pace, identity and commercial future of sport and entertainment in the Kingdom. Drawing on insights from Dentsu Sports Analytics’ Decoding 360 study of more than 30,000 sports fans globally, alongside regional […]

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]]> SkyBlue Cinematix expands global content & brand integration network, enters South Korea https://campaignme.com/skyblue-cinematix-expands-global-content-brand-integration-network-enters-south-korea/ Fri, 24 Apr 2026 04:30:01 +0000 https://campaignme.com/?p=121025 SkyBlue Cinematix, the entertainment arm of SkyBlue Media Group, has officially entered the South Korean market, marking a strategic expansion into one of the world’s most influential content ecosystems. With this move, the company aims to strengthen its global footprint across Asia, the Middle East and Africa –positioning itself as a content and brand integration […]

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]]> Publicis Media, GoWit partner to scale retail and commerce media across MENAT https://campaignme.com/publicis-media-gowit-partner-to-scale-retail-and-commerce-media-across-menat/ Thu, 26 Feb 2026 14:20:13 +0000 https://campaignme.com/?p=116963 Publicis Media Middle East, part of the French multinational advertising and communications holding company Publicis Groupe, has revealed a strategic partnership with adtech provider GoWit, to scale commerce and retail media across the Middle East, North Africa and Turkey (MENAT) region. This partnership brings together GoWit’s AI-first retail media technology, GoWit One, with Publicis Media’s […]

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]]> Al-Nassr FC picks Assembly to build future of fan loyalty, engagement https://campaignme.com/al-nassr-fc-picks-assembly-to-build-future-of-fan-loyalty-engagement/ Tue, 20 Jan 2026 09:24:58 +0000 https://campaignme.com/?p=114777 Al-Nassr Football Club (Al-Nassr FC) has appointed Assembly, the global omnichannel media agency within the Stagwell network, to launch a first-of-its-kind digital fan membership and engagement experience, a milestone in the club’s commercial transformation journey. As one of the fastest-growing football clubs in the world, Al-Nassr Football Club is now turning its attention to digital […]

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]]> Viral podcast guest Yasser Al-Huzaimi signs exclusive deal with Podeo https://campaignme.com/viral-podcast-guest-yasser-al-huzaimi-signs-exclusive-deal-with-podeo/ Fri, 28 Nov 2025 05:57:21 +0000 https://campaignme.com/?p=112535 Yasser Al-Huzaimi, a Guinness World Record holder and relationship expert, has picked podcast platform Podeo to oversee the distribution and monetisation of his new podcast series. Al-Huzaimi is widely recognised as a transformative voice in the Arab world, dedicated to helping millions navigate the complexities of relationships, self-awareness, and emotional intelligence. It was his voice […]

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]]> Yango Ads introduces new monetisation tools for mobile app developers https://campaignme.com/yango-ads-introduces-new-monetisation-tools-for-mobile-app-developers/ Thu, 17 Jul 2025 11:44:15 +0000 https://campaignme.com/?p=105613 Yango Ads has introduced new monetisation opportunities for mobile app publishers in the region. With enhanced access to global demand, smarter ad formats, and features designed to drive deeper user engagement, the company’s latest offering empowers developers to significantly increase in-app revenue and improve ad performance. These advancements are delivered through an updated software development […]

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]]> ZEE Entertainment transforms Z brand into content and technology powerhouse https://campaignme.com/zee-entertainment-transforms-z-brand-into-content-and-technology-powerhouse/ Wed, 11 Jun 2025 11:34:19 +0000 https://campaignme.com/?p=103624 ZEE Entertainment Enterprises (‘Z’), has revealed the transformation of its brand into a content and technology powerhouse, with an aim to offer premium quality content and an immersive consumer experience across entertainment platforms. In line with its futuristic approach, the company is taking bold steps forward to realise its long-term growth aspirations centred around enhanced […]

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]]> WPP Media expands Open Intelligence, reveals retail and media partners https://campaignme.com/wpp-media-expands-open-intelligence-reveals-retail-and-media-partners/ Mon, 09 Jun 2025 05:20:24 +0000 https://campaignme.com/?p=103440 WPP Media has expanded its Open Intelligence data solution, offering the industry a large marketing model (LMM) trained to understand and predict audience behaviour and marketing performance based on patterns derived from trillions of signals from datasets that reveal how people engage with content, brands, platforms, and products in real time. Open Intelligence allows brands […]

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]]> Aleph expands Spotify partnership to manage global ad sales in 80+ markets https://campaignme.com/aleph-expands-spotify-partnership-to-manage-global-ad-sales-in-80-markets/ Thu, 15 May 2025 04:30:16 +0000 https://campaignme.com/?p=102211 Aleph, a global network of digital experts innovating at the intersection of media and payments, and Spotify, one of the world’s most popular audio streaming subscription services, have expanded their existing partnership, making Aleph Spotify’s advertising sales partner in more than 80 markets and providing access to more than 20.000 advertisers. The new partnership brings […]

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]]> Talking brand ‘suitability’ and ad effectiveness with CNN’s Rob Bradley https://campaignme.com/talking-brand-suitability-and-ad-effectiveness-with-cnns-rob-bradley/ Fri, 11 Oct 2024 12:21:55 +0000 https://campaignme.com/?p=90927 In an era where traditional news cycles are often considered sensitive, unpredictable, and polarising, certain concerns from advertisers often bubble back to the surface. These include the better management of ad placements, brand safety, and ring-fencing brand reputation. However, using neuro-linguistic AI – among other propreitary technology and tools – global leaders within the news, […]

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