MMM Archives - Campaign Middle East https://campaignme.com/tag/mmm/ Fri, 07 Oct 2022 13:22:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MMM Archives - Campaign Middle East https://campaignme.com/tag/mmm/ 32 32 Marketing mix modelling: A view from Meta’s Rasheeqa Jacquesson https://campaignme.com/marketing-mix-modelling-a-view-from-metas-rasheeqa-jacquesson/ Fri, 07 Oct 2022 12:49:23 +0000 https://campaignme.com/?p=53808 By Rasheeqa Jacquesson, marketing science partner for MEA at Meta. Today’s digital landscape enables marketers to seemingly access a limitless amount of data. But are they taking advantage of that data to the fullest extent possible? This is not the case for many organisations. For the past decade, direct response marketers have used multiple data sources, […]

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]]> MMM Re-Discovered! By Facebook’s Dimple Dinesh https://campaignme.com/mmm-re-discovered-by-facebooks-dimple-dinesh/ Thu, 24 Dec 2020 06:00:05 +0000 https://campaignme.com/?p=31231 No one could have predicted what 2020, the most awaited year ever, had in store for us, from a global pandemic to profound tremors within the digital media industry. The clamour around stricter data protection laws and anti-tracking policies has hit our industry in extraordinary ways. As a result, and the same way we are […]

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