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	<title>metered funding Archives - Campaign Middle East</title>
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	<title>metered funding Archives - Campaign Middle East</title>
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		<title>Why the industry needs end-to-end CX alignment before innovation</title>
		<link>https://campaignme.com/why-the-industry-needs-end-to-end-cx-alignment-before-innovation/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 09 Jun 2026 05:00:29 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[AI]]></category>
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		<category><![CDATA[capital expenditure]]></category>
		<category><![CDATA[clarity]]></category>
		<category><![CDATA[Commerce]]></category>
		<category><![CDATA[consumer expectation]]></category>
		<category><![CDATA[consumer experience]]></category>
		<category><![CDATA[Curtis Schmidt]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[CX]]></category>
		<category><![CDATA[data]]></category>
		<category><![CDATA[Digital Transformation]]></category>
		<category><![CDATA[Empathy]]></category>
		<category><![CDATA[Experiences]]></category>
		<category><![CDATA[friction]]></category>
		<category><![CDATA[guest relations]]></category>
		<category><![CDATA[large language models]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing funnel]]></category>
		<category><![CDATA[metered funding]]></category>
		<category><![CDATA[operational expenditure]]></category>
		<category><![CDATA[outcomes]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[RAPP MENA]]></category>
		<category><![CDATA[RAPP Middle East]]></category>
		<category><![CDATA[services]]></category>
		<category><![CDATA[silos]]></category>
		<category><![CDATA[transformation]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=123062</guid>

					<description><![CDATA[<p>We’re currently living through one of the most profound periods in marketing history. AI and data are rewriting the rules of the traditional ‘marketing funnel’ and discoverability. Consumers expect brands to know them and understand the information they seek before they’ve even clicked ‘buy’. And here in MENA, we’re not just keeping pace with global [&#8230;]</p>
<p>The post <a href="https://campaignme.com/why-the-industry-needs-end-to-end-cx-alignment-before-innovation/">Why the industry needs end-to-end CX alignment before innovation</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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