MEMS Archives - Campaign Middle East https://campaignme.com/tag/mems/ Wed, 03 Sep 2025 05:01:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png MEMS Archives - Campaign Middle East https://campaignme.com/tag/mems/ 32 32 DMI takes advertising sales contract in-house, ends MEMS contract https://campaignme.com/dmi-takes-advertising-sales-contract-in-house-ends-mems-contract/ Tue, 02 Sep 2025 15:07:09 +0000 https://campaignme.com/?p=107932 Dubai Media Incorporated (DMI), the official media organisation of the Government of Dubai, has reportedly ended its partnership with Choueiri Group’s Middle East Media Services (MEMS), which markets and sells advertising space in the region. This marks the close to a partnership that has lasted 24 years. In 2020, Campaign Middle East reported the last […]

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]]> The evolving power of TV and video https://campaignme.com/the-evolving-power-of-tv-and-video/ Tue, 03 Jun 2025 07:20:11 +0000 https://campaignme.com/?p=103310 Digital transformation has touched almost every aspect of our lives, from how we communicate to how we shop, learn and stay informed. Yet, among all forms of content, video remains the most powerful and engaging medium. Whether it’s short-form clips on social media or long-form episodic series, video content continues to shape consumer behaviour, influence […]

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]]> Dubai TV premieres Shark Tank Dubai https://campaignme.com/dubai-tv-premieres-shark-tank-dubai/ Thu, 25 Jan 2024 10:04:20 +0000 https://campaignme.com/?p=75318 MEMS recently announced that Dubai Media Incorporated’s flagship Satellite TV Channel Dubai TV has become the new home of the global reality-TV hit series Shark Tank. MEMS serves from within Choueiri Group as the exclusive media representative for DMI. The original Shark Tank premiered in 2009 as the American franchise of the international format “Dragons’ Den”, a […]

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]]> Sound; very much switched on – by MEMS’s Nadeen El-Hadidi https://campaignme.com/sound-very-much-switched-on-by-memss-nadeen-el-hadidi/ Wed, 08 Jun 2022 07:37:25 +0000 https://campaignme.com/?p=50013 By Nadeen El-Hadidi, Media Manager, MEMS – Egypt In today’s age of fast-paced visual media stimulation, it’s difficult to miss people crouched over their phones. Have you also noticed the increasing number of individuals wearing headphones? Today, more people are tuning in to music and audio than ever before, enabling ample opportunities for your brand […]

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]]> Dubai Media Incorporated (DMI) renews its media representation contract with Choueiri Group’s MEMS https://campaignme.com/dubai-media-incorporated-dmi-renews-its-media-representation-contract-with-choueiri-groups-mems/ Mon, 14 Dec 2020 06:00:09 +0000 https://campaignme.com/?p=31094 At a recent signing ceremony held at the Dubai Media Incorporated (DMI) Headquarters in Dubai, Choueiri Group’s Middle East Media Services (MEMS) renewed its long-standing exclusive media representation contract with all DMI platforms. The 5-year extension will witness MEMS continuing to serve as the official exclusive media representative for all DMI media platforms from 2021 […]

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]]> The Impact Of Covid-19 on News Consumption in the UAE https://campaignme.com/the-impact-of-covid-19-on-news-consumption-in-the-uae/ Sun, 17 May 2020 10:55:01 +0000 https://campaignme.com/?p=24558 In this installment of our ongoing series on the unprecedented Covid-19 situation and its impact on media and advertising, we present the latest data findings from our partners DMI. These depict how Online News Readership amongst Arab audiences in the UAE is continuing to surge across both of the UAE’s leading news platforms ALBAYAN.AE and […]

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]]> Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE https://campaignme.com/television-at-the-core-of-entertaining-arabs-in-saudi-arabia-uae/ Mon, 13 Apr 2020 07:35:07 +0000 https://campaignme.com/?p=22914 In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from Saudi Arabia & UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how TV viewership, as well as the time spent on […]

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]]> DMI and MEMS launch “The Victorious – Season 3” https://campaignme.com/dmi-mems-launch-victorious-season-3/ Wed, 22 Mar 2017 11:22:10 +0000 https://campaignme.com/?p=12389 Season-3 promises to deliver “bigger and better” football Reality-TV excitement to the Region The highly-anticipated and well-attended event welcomed a host of advertisers, marketing, advertising agency and media professionals, coming together at El Chiringuito – Rixos The Palm Dubai at 9 pm, together with the teams responsible for producing and promoting The Victorious. The entire […]

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]]> Harfouche to replace Salameh as MCN CEO https://campaignme.com/harfouche-to-replace-salameh-as-mcn-ceo/ https://campaignme.com/harfouche-to-replace-salameh-as-mcn-ceo/#comments Sun, 06 Feb 2011 05:51:15 +0000 https://campaignme.com/?p=1472 Ghassan Harfouche is to become the new CEO of the MCN group at the end of March. Harfouche, who is managing director of the Choueiri Group’s Middle East Media Services (MEMS), will replace longstanding CEO Fadi Salameh, who is stepping down. Akram Miknas, MCN’s chairman, said of the appointment: “I am convinced that Ghassan – […]

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