Mediaplus Espresso Archives - Campaign Middle East https://campaignme.com/tag/mediaplus-espresso/ Mon, 20 Nov 2017 10:28:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mediaplus Espresso Archives - Campaign Middle East https://campaignme.com/tag/mediaplus-espresso/ 32 32 Digital Essays 2017: Beyond performance: the age of digitally powered storytelling https://campaignme.com/13195/ Mon, 20 Nov 2017 10:28:28 +0000 https://campaignme.com/?p=13195 By Daniel Solomou, head of performance and search, Serviceplan Middle East, and Suparshv Chopra, director for digital media, Mediaplus Espresso Overall the marketing industry is in a very healthy place. Innovations in ad tech and the rise of advanced data science have helped bridge the gap between marketers and consumers like never before. The modern […]

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