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	<title>MEA marketing Archives - Campaign Middle East</title>
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		<title>The digital authenticity gap: What CMOs can do to build customer trust online</title>
		<link>https://campaignme.com/the-digital-authenticity-gap-what-cmos-can-do-to-build-customer-trust-online/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Fri, 17 Jul 2026 06:38:48 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[Featured]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Opinion]]></category>
		<category><![CDATA[AI journey]]></category>
		<category><![CDATA[AI marketing]]></category>
		<category><![CDATA[AI tools]]></category>
		<category><![CDATA[AI transparency]]></category>
		<category><![CDATA[AI. automation]]></category>
		<category><![CDATA[Artificial Intelligence]]></category>
		<category><![CDATA[Automation]]></category>
		<category><![CDATA[brand accountability]]></category>
		<category><![CDATA[brand consistency]]></category>
		<category><![CDATA[Brand Credibility]]></category>
		<category><![CDATA[Brand experience]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[brand responsibility]]></category>
		<category><![CDATA[brand transparency]]></category>
		<category><![CDATA[brand trust]]></category>
		<category><![CDATA[buyer journey]]></category>
		<category><![CDATA[Consumer behaviour]]></category>
		<category><![CDATA[consumer expectations]]></category>
		<category><![CDATA[consumer trust]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[Customer Experience]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[Customer Loyalty]]></category>
		<category><![CDATA[customer support]]></category>
		<category><![CDATA[customer trust]]></category>
		<category><![CDATA[digital authenticity]]></category>
		<category><![CDATA[digital CX]]></category>
		<category><![CDATA[digital experience]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[digital touchpoints]]></category>
		<category><![CDATA[Digital Transformation]]></category>
		<category><![CDATA[digital trust]]></category>
		<category><![CDATA[human accountability]]></category>
		<category><![CDATA[Ipsos]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[marketing technology]]></category>
		<category><![CDATA[MEA marketing]]></category>
		<category><![CDATA[Mohammed AlThaher]]></category>
		<category><![CDATA[online experience]]></category>
		<category><![CDATA[online trust]]></category>
		<category><![CDATA[personalisation]]></category>
		<category><![CDATA[Personalised experiences]]></category>
		<category><![CDATA[responsible AI]]></category>
		<category><![CDATA[Sitecore]]></category>
		<category><![CDATA[trust gap]]></category>
		<category><![CDATA[trust signals]]></category>
		<category><![CDATA[UAE consumers]]></category>
		<category><![CDATA[UAE marketing]]></category>
		<guid isPermaLink="false">https://campaignme.com/?p=124862</guid>

					<description><![CDATA[<p>We all know how digital has changed the marketing industry; for most industries digital is arguably the primary channel for brand engagement. And yet, it can be hard to gauge how our customers feel about these brand experiences, especially in an age where they are increasingly reaching out to and deal with AI-designed tools. The [&#8230;]</p>
<p>The post <a href="https://campaignme.com/the-digital-authenticity-gap-what-cmos-can-do-to-build-customer-trust-online/">The digital authenticity gap: What CMOs can do to build customer trust online</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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