McCann Paris Archives - Campaign Middle East https://campaignme.com/tag/mccann-paris/ Mon, 13 Apr 2026 07:21:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png McCann Paris Archives - Campaign Middle East https://campaignme.com/tag/mccann-paris/ 32 32 How L’Oréal Paris’ Sit Al Bait ست البيت moved from cultural truth to the classroom https://campaignme.com/how-loreal-paris-sit-al-bait-%d8%b3%d8%aa-%d8%a7%d9%84%d8%a8%d9%8a%d8%aa-moved-from-cultural-truth-to-the-classroom/ Mon, 13 Apr 2026 07:20:02 +0000 https://campaignme.com/?p=120384 One year after its launch, Sit Al Bait  ست البيت – the campaign launched by L’Oréal Paris in 2025 under its Women of Worth platform – has transformed a familiar Arabic term and reframed how women’s roles are perceived across the region. Developed in collaboration with FP7 McCANN Dubai, McCANN Paris, and Current Global MENAT, […]

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]]> Campaign Middle East’s Work picks from June https://campaignme.com/campaign-middle-easts-work-picks-from-june/ Fri, 11 Jul 2025 08:35:41 +0000 https://campaignme.com/?p=105306 Every month, Campaign Middle East selects a collection of ‘Work’ to display in its monthly issue. The same selection then gets offered to industry professionals for their review in Campaign’s Private View section for the following month. These are the picks from June – featuring work from The LEGO Group, dubizzle, NYX Professional Makeup, Himalaya and […]

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