Mar Archives - Campaign Middle East https://campaignme.com/tag/mar/ Wed, 05 Apr 2023 06:21:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Mar Archives - Campaign Middle East https://campaignme.com/tag/mar/ 32 32 Ditch the brief – by Create Group’s Matt Fortune https://campaignme.com/ditch-the-brief-by-create-groups-matt-fortune/ Wed, 05 Apr 2023 06:14:08 +0000 https://campaignme.com/?p=59447 When influencers surpassed all other forms of advertising as the de-facto amplification tool of choice, it was because brands had lost faith in their own ability to have meaningful conversations with their consumers. So why have we reached a point where the project management of a singular influencer output can exceed the resource allocation of […]

The post Ditch the brief – by Create Group’s Matt Fortune appeared first on Campaign Middle East.

]]>