long term branding Archives - Campaign Middle East https://campaignme.com/tag/long-term-branding/ Tue, 10 Feb 2026 12:28:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png long term branding Archives - Campaign Middle East https://campaignme.com/tag/long-term-branding/ 32 32 Industry Snapshot: Brand system, value and storytelling https://campaignme.com/industry-snapshot-brand-system-value-and-storytelling/ Tue, 10 Feb 2026 12:28:59 +0000 https://campaignme.com/?p=116004 In this industry snapshot, Boopin’s Regional Managing Director, Razmik Kalaidjian examines how system thinking, speed and brand storytelling are reshaping digital agencies’ role in the brand ecosystem. As boundaries blur between content, commerce, and community, how are agencies redefining their place in the brand ecosystem? Ultimately, when the goals of various functions are aligned, the […]

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]]> I dream; therefore, I plan https://campaignme.com/brand-building-needs-more-than-just-algorithms/ Thu, 12 Jun 2025 08:01:10 +0000 https://campaignme.com/?p=103671 Why have so many brands abandoned the dream phase of communications planning? For too long, brands have been chasing short-term wins, obsessing over conversions and putting brand building in the back seat. According to a survey by Ebiquity and the World Federation of Advertisers (WFA), 42 per cent of global advertisers plan to increase their […]

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