Liquid Havas Archives - Campaign Middle East https://campaignme.com/tag/liquid-havas/ Fri, 17 Oct 2025 14:58:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Liquid Havas Archives - Campaign Middle East https://campaignme.com/tag/liquid-havas/ 32 32 Metrics that matter: ‘Stop chasing clicks, start orchestrating commerce’ https://campaignme.com/metrics-that-matter-stop-chasing-clicks-start-orchestrating-commerce/ Thu, 16 Oct 2025 14:00:22 +0000 https://campaignme.com/?p=110386 The scoreboard is being rewritten. Over the past few months, advertising conversations have distilled down to clicks and return on ad spend (ROAS) – a tidy ratio that promises clarity on marketing effectiveness. But tidy on the table, quite often, doesn’t reflect the clutter in closed cabinets. As consumer journeys splinter across channels and commercial […]

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]]> Women in advertising: Ideas playing hide and seek https://campaignme.com/women-in-advertising-ideas-playing-hide-and-seek/ Wed, 27 Aug 2025 06:00:06 +0000 https://campaignme.com/?p=107228 Advertising is loud. Bold headlines, big ideas and even bigger personalities. Yet behind the curtain, where ideas are born, a quieter story unfolds – hesitation, second-guessing and brilliant minds whispering instead of shouting. Imposter syndrome isn’t just a buzzword tossed around in HR workshops; it’s a lived experience for many creatives – especially in advertising, […]

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