Lenskart Archives - Campaign Middle East https://campaignme.com/tag/lenskart/ Tue, 27 Jan 2026 09:44:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Lenskart Archives - Campaign Middle East https://campaignme.com/tag/lenskart/ 32 32 Music marketing strategy agency FTAforbrands secures multi-year brand deals https://campaignme.com/music-marketing-strategy-agency-ftaforbrands-secures-multi-year-brand-deals/ Tue, 27 Jan 2026 05:28:01 +0000 https://campaignme.com/?p=115129 FTAforbrands, the Dubai-based music marketing strategy agency, has renewed and expanded multi-year partnerships with Fujifilm Instax, Dorco, Lenskart, and Styli. This reflects how brands in the Middle East are moving beyond short-term sponsorships, adopting repeatable, sustainable music and entertainment strategies with long-term impact. “For a long time, most brand conversations around music were simply, ‘Let’s […]

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]]> Lenskart Middle East debuts Gen AI-led eyewear fashion campaign https://campaignme.com/lenskart-middle-east-debuts-gen-ai-led-eyewear-fashion-campaign/ Fri, 16 Jan 2026 09:04:56 +0000 https://campaignme.com/?p=114608 Lenskart Middle East has unveiled a pilot campaign for its Glint range of eyewear, leveraging generative AI, marking a significant step in the brand’s digital transformation strategy. Developed in collaboration with Xawiya Studios, a GenAI creative production studio in the MENA region, the project explored the intersection of hyper-realism and style, showcasing how AI can […]

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]]> E-commerce 2022: Eyes on the prize – by Lenskart’s Sudhir Syal https://campaignme.com/e-commerce-eyes-on-the-prize-by-lenskarts-sudhir-syal/ Fri, 04 Nov 2022 13:00:24 +0000 https://campaignme.com/?p=54715 ‘Omnichannel’ is the buzzword of the day in retail, usurping the awkward ‘phygital’ and elevating the aged ‘multichannel’. There are others too, but the meaning is always the same. Yet, such is the way companies throw these terms around without a proper understanding of their meaning, it is becoming a bit of a running joke […]

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