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	<title>LED environments Archives - Campaign Middle East</title>
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		<title>Sneak-peek into Jo Malone London&#8217;s &#8216;Drifted Dreams&#8217; virtual production in Dubai</title>
		<link>https://campaignme.com/sneak-peek-into-jo-malone-londons-drifted-dreams-virtual-production-in-dubai/</link>
		
		<dc:creator><![CDATA[Anup Oommen]]></dc:creator>
		<pubDate>Tue, 17 Mar 2026 12:45:53 +0000</pubDate>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Creative]]></category>
		<category><![CDATA[Digital]]></category>
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		<category><![CDATA[Video]]></category>
		<category><![CDATA[Campaign]]></category>
		<category><![CDATA[Cinematography]]></category>
		<category><![CDATA[digital constructed worlds]]></category>
		<category><![CDATA[Drifted Dreams]]></category>
		<category><![CDATA[emotional resonance]]></category>
		<category><![CDATA[Estée Lauder]]></category>
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		<category><![CDATA[fantasy]]></category>
		<category><![CDATA[Jo Malone London]]></category>
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		<category><![CDATA[LED environments]]></category>
		<category><![CDATA[lighting]]></category>
		<category><![CDATA[lighting design]]></category>
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		<category><![CDATA[Pixojam Virtual Production]]></category>
		<category><![CDATA[Pixojam Virtual Production Studio]]></category>
		<category><![CDATA[quiet magic]]></category>
		<category><![CDATA[reality]]></category>
		<category><![CDATA[refinement]]></category>
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		<category><![CDATA[virtual environments]]></category>
		<category><![CDATA[virtual production]]></category>
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		<category><![CDATA[visual narrative]]></category>
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		<guid isPermaLink="false">https://campaignme.com/?p=117913</guid>

					<description><![CDATA[<p>Jo Malone London’s latest campaign film, Drifted Dreams, approaches fragrance storytelling through a cinematic visual language that blends reality and dreamlike environments. Produced in Dubai at Pixojam Virtual Production Studio, the campaign uses virtual production to transition between physical performance and digitally constructed worlds. Developed as an atmospheric film to support a fragrance launch, the [&#8230;]</p>
<p>The post <a href="https://campaignme.com/sneak-peek-into-jo-malone-londons-drifted-dreams-virtual-production-in-dubai/">Sneak-peek into Jo Malone London&#8217;s &#8216;Drifted Dreams&#8217; virtual production in Dubai</a> appeared first on <a href="https://campaignme.com">Campaign Middle East</a>.</p>
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