Lara Sous Archives - Campaign Middle East https://campaignme.com/tag/lara-sous/ Tue, 09 Jun 2026 10:38:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.2 https://campaignme.com/wp-content/uploads/cropped-Campaign_512-32x32.png Lara Sous Archives - Campaign Middle East https://campaignme.com/tag/lara-sous/ 32 32 Private View by RØDE’s Lara Sous https://campaignme.com/private-view-by-rodes-lara-sous/ Tue, 09 Jun 2026 10:38:41 +0000 https://campaignme.com/?p=123128 Campaign Middle East features a monthly Private View section with a range of insights and viewpoints from industry experts, revealing the intricate world of marketing and advertising campaigns. This month’s review is by Lara Sous, Marketing & PR Lead – MENA, RØDE. Yas Island: The Answer is Yas This campaign had serious paid media support behind […]

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]]> The year ahead for audio and creators https://campaignme.com/the-year-ahead-for-audio-and-creators/ Thu, 05 Feb 2026 07:48:08 +0000 https://campaignme.com/?p=115650 As we turn the page into 2026, one thing is clear: the Middle East and North Africa (MENA) region is no longer just ‘emerging’. It has firmly taken centre stage as a leader in consumer tech and the creator economy space. What makes the MENA region unique is not just its youth or its rapid […]

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]]> Lara Sous joins RØDE as Marketing and PR Lead for MENA https://campaignme.com/lara-sous-joins-rode-as-marketing-and-pr-lead-for-mena/ Fri, 15 Aug 2025 06:38:29 +0000 https://campaignme.com/?p=106701 RØDE, a global audio technology brand, has appointed Lara Sous as Marketing & PR Lead for the Middle East and North Africa (MENA) region. With more than 14 years of experience driving marketing strategy and brand growth across the automotive, tech, and creative industries, RØDE claims Sous brings a wealth of regional expertise to the […]

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]]> Predictions 2023: The year ahead for automotive – by MG Motor’s Lara Sous https://campaignme.com/predictions-2023-the-year-ahead-for-automotive/ Mon, 30 Jan 2023 07:39:45 +0000 https://campaignme.com/?p=57550 By Lara Sous, public relations and social media manager, MG Motor The last two years have certainly been disruptive. We have gone through a pandemic, a chip shortage and the beginning of an economic crisis – to list just a few of the challenges we have faced.  As we enter 2023, we see that businesses […]

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]]> Hand-in-hand – by MG’s Lara Sous https://campaignme.com/hand-in-hand-by-mgs-lara-sous/ Tue, 06 Sep 2022 07:33:45 +0000 https://campaignme.com/?p=52713 We live in a well-connected, digital world, and here in the Middle East we enjoy a highly diversified culture that is home to literally hundreds of nationalities. The region, especially the UAE, represents a truly global society – a melting pot – that is continuously evolving and celebrates a culture of innovation and growth for […]

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